The sudden yet significant increase in the demand for website development services in USA mirrors the importance of a websites. Furthermore, the pandemic was an eye-opener for companies that didn’t believe in the significance of a web presence. Businesses all over the world – irrespective of their scale are establishing a robust digital presence for a global reach. A website is a convenient way to create and manage, targets audiences locally and globally round-the-clock. It requires far less investment than a physical store yet turns in a greater ROI.
However, there’s much more to a web presence such as the advantages below.
TO REMAIN VISIBLE TO EVERYONE, EVERY TIME
Gone are the days when people would refer to the yellow pages for a product or service. Today, a website helps both consumers and brands find, connect, and interact with each other. In 2017, it was reported that 97% of people searched for a local business near them through the internet. The startling figures staunchly support the importance of websites in bringing a product to the individual looking for it. A website is like a digital business card that links the consumer with a brand, in no time.
FOR WORLDWIDE ACCESS
A physical store caters to people in a restricted geographical domain. For a business to expand its horizon to people beyond a town, city, or country, they’d have to think twice. The budget constraint is itself the main limiting factor that prevents a brand to go global. However, a cost-effective and result-driven alternative is a web presence that presents the brand to a global audience. A websites allows businesses to serve their target customers and spread all across the globe. This, in turn, not only contributes to better sales and revenue but also takes brand awareness to another level.
TO BUILD BETTER CREDIBILITY
Several statistics validate how websites build a brand’s credibility. 50% of the consumers have their needs and wants met digitally, hence not having a website can damage the brand. Furthermore, the company’s interest in their brand comes into question when there is a lack of significant web presence. However, it’s not just a website that pleases the customers, it’s also how it looks and functions that matters. 75% of online users have admitted to judging a company’s authenticity based on its websites. To conclude, for a brand to gain its customer’s trust, a well-functioning web presence is a prerequisite.
FOR ROUND-THE-CLOCK AVAILABLITY
Every business has certain closing hours. Moreover, even a brick-and-mortar store functions for designated hours per day. However, a website, in addition to catering global audience, operates round-the-clock. Therefore, even when there’s no staff around, the website is busy providing people with what they need. This in turn facilitates users to shop whenever and wherever without having to hustle through their busy schedules. A website that functions 24/7 not only attracts loyal consumers, but also ensures continuous aggregation of company’s profit margins
TO BE IN LEAGUE WITH YOUR COMPETITORS
Be it a small startup, a giant enterprise – businesses irrespective of their scales see themselves competing with their competitors. Moreover, despite their scale, 64% of small businesses own a website to stand next to others in the same league. A website is inevitable if you want to stay relevant and competitive and have a strong footprint online. Furthermore, a brand that functions with a captivating and user-friendly web template, might even move ahead of its competitors.
TO GROW YOUR BUSINESS INTO A BRAND
With a website, a business caters to people regardless of time and territory. When a product/service is available round-the-clock to people all around the world, it adds to your brand’s fame. People recommend others to your website, telling them of their astounding user experience. And just like that, with time, the business grows into a brand known by people all over the world. Therefore, businesses should take inspiration from 81% of companies that see their brand expand with a website.
TO SHAPE YOUR NARRATIVE
Every brand has a target demographic that is best suited for its product/service. To connect to the required age, gender, or region, a brand needs to convey its narrative fruitfully. If you want your audience to hear about you, from yourself, there’s no better channel than a website. It is a platform that provides every detail for people to read themselves, rather than relying on what others say. It has also shown better results than print ads and mail brochures to convey a company’s vision and mission.
Today, web development has incorporated the art of storytelling to encourage the audience to relate to the site. This is particularly helpful when a brand focuses precisely on a certain age group. Websites that deal with products/services for teenagers or adults have a distinct theme that resonates with that mindset well.
TO OFFER SOCIAL PROOF
Online shopping is a risky business and always renders a person skeptical of their purchase. For ultimate satisfaction, users tend to look for reviews and testimonials from others that validate their decision. A 5-star rating at review websites like Yelp or Foursquare is not exactly what a user is looking for. However, it’s the written and pictorial word of trust on the website, that establishes the brand’s credibility. Therefore, to sum up, the website offers users social proof that they’re at the right place to shop.
FOR BETTER RETURN-ON-INVESTMENT
Businesses who function with a website allow themselves to earn more by spending less. With the advent of digital transformation, creating a website with tools such as WordPress doesn’t cost an arm and leg. A search-engine-optimized website can target a wide range of prospective customers around the globe with cost-friendly techniques and strategies. Furthermore, the right advertising approach and the web content itself influences people to make a fruitful decision on the site. This seems negligible to the cost required to establish a physical store that functions in limited areas for specific hours.
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BECAUSE IT WHAT YOUR CUSTOMERS EXPECT
Lastly, businesses should invest their time and money in a website because that’s what their customers want. When people hear of a brand name, they immediately look for its website. A robust web presence on the SERPs and a well-executed site will convert a viewer into a consumer. Web presences give target audience the peace of mind that they can turn to the brand whenever they’re need. Moreover, the tech-savvy population might even deem a company untrustworthy because they do not own a website. Hence, no matter how dedicated you’re to serving your client, it’s important to do so via a strong web page.
FINAL NOTE
Apart from a myriad of advantages, a website is fairly easy to create. The web development process is no longer intimidating that it prevents companies to invest their time and money in it. The best digital agency platform allows brands to showcase their products/services and exciting offers that intrigue the customer. It attracts users from near and far, ready to serve them 24/7, 365 days a year. Furthermore, blogs and “about us” sections facilitate the user to know a lot about the company and what it offers. To sum up, a physical store is no match to a website neither in investment nor in sales.
