Search engine optimization can seem intimidating when you first start, but it’s pretty simple to get into. However, SEO efforts can be seriously hindered if people do zero-click searches on your site. So how do you safeguard your SEO efforts against zero-click searches? Here are five ways you can do so.
What Are Zero Click Searches?
Zero-click searches are when a user performs a search and doesn’t click on any of the results. This can be for several reasons, but the answer was often displayed right on the SERP (search engine results page).
While this may seem like bad news for SEOs, there are a few ways you can safeguard your efforts against zero-click searches. The first is to ensure that your website contains quality content relevant to what users are searching for – if they find what they’re looking for without clicking on anything, they’re more likely to stay on your site rather than bounce off in frustration.
The second is to ensure that you optimize your pages to appear near the top of the SERPs, increasing the likelihood that users will find them before clicking elsewhere.
The third way is to put links within their site in places where users might expect them – at least one link should point back towards their homepage or another essential part of their site so that if someone lands there accidentally through a search result, they don’t feel lost or frustrated by what seems like an endless loop of links.
The Power of Google Images
In a world filled with websites promising guaranteed SEO services and SEO specialists Vancouver in every major city, it’s easy to get lost in the shuffle and overlook the power of Google Images.
Since 90% of users click on images in search results, optimizing your website for use by Google Images is an absolute must if you want to stay competitive.
Optimizing for Google Images
- Make sure your images are high-quality and have relevant titles and descriptions.
- Use keywords in your image file names to help Google understand what they’re about.
- Optimize your images’ size, so they load quickly on mobile devices.
- Use Schema markup to tell Google what your images are about.
- Get other websites to link to your images.
- Make sure your website is mobile-friendly and has a fast loading time.
- Use Google My Business to improve your visibility in Google Images.
Testing the Results
- Keep an open mind while testing the results of your SEO efforts. If something isn’t working, don’t be afraid to try something new.
- Make sure to track your progress over time so you can see the big picture and adjust your strategy accordingly.
- Be patient! Rome wasn’t built in a day, and neither is a successful SEO campaign.
- Stay up-to-date on the latest trends and changes in the SEO world so you can adapt your strategy as needed.
- Talk to a professional SEO specialist if you need help or advice along the way.
- Be prepared for the long haul—SEO is an ongoing process, not a one-time fix.
- Keep at it!
What Happens When You Don’t Optimize For Google Images?
If you don’t optimize your images for Google, your website will likely suffer in the search engine rankings. After all, image optimization is a vital part of on-page optimization.
If your images are not optimized, they will not be as visible in the search results, which could result in fewer people clicking on your website.
Additionally, unoptimized images can slow down your website, which can further impact your ranking. For these reasons, it’s essential to ensure that you optimize your images for Google Images.