Backlinks For SEO : If you’re serious about your search engine optimization, then you’ve likely come across the term backlinks before, and you know how important they are for your website’s visibility. In this post, we’ll discuss what backlinks are and how they help improve your search engine ranking, as well as offer actionable tips to build your backlink profile while also avoiding spammy or low-quality sites. By the end of this article, you’ll have a deeper understanding of backlinks and how they affect your site’s visibility.
Overview – what are backlinks?
When you create content on your website, you want to make sure that people can find it. You could hire a marketing professional to help drive traffic to your site, but there’s another way: backlinks. Learn what they are, why they’re important, and how you can build them into your content strategy.
Why you need backlinks
Your site’s backlink profile is important for search engine optimization (SEO). That’s because search engines, like Google, crawl your website based on links you have to other sites. When a search engine crawls a website it follows every link it can find – so more incoming links is more work for them. In turn, more work for them means higher authority (lower bounce rate) which equates to better ranking. So if you want to rank well in Google, don’t forget about SEO!
How to get backlinks
The best way to get backlinks is by creating quality content that readers will want to link to. The higher quality your content, the more likely someone will link to it naturally. This can mean anything from guest blogging on relevant sites, reaching out to bloggers in your niche or just adding a list of Great Reads at the end of your post. Of course, you’ll also want to let people know about it, but if your content is valuable enough, linking back should be a no-brainer!
The importance of good content
Good content is at least as important for search engine rankings as backlinks. Some argue that good content is even more important than backlinks, but it’s clear that you need both to rank highly in search results. Keep in mind that Google also uses social signals—such as likes, shares, tweets, and +1s—as a ranking factor. Make sure your content is truly worth sharing by taking it one step further than just writing something; create infographics or turn quotes into memes to make it easy for people to share your work on social media platforms like Facebook, Twitter, Pinterest, and Google+.
Top resources for links
While it’s obvious that links from high-quality sources like educational institutions, relevant niche-specific websites, or news sites can help your SEO, what you might not know is that link baiting—writing for a link, not just for users—can be a great way to attract quality links. How do you write for a link? One word: value. Give away something of real value in your content and then ask for a link. Done right, it’s an easy way to get targeted traffic while giving valuable insight into an industry. Here are three sites you can turn to when looking for authoritative links
Quality over quantity
A backlink is a link from one website to another. These links are important for search engine optimization because Google values them as a type of social proof—it’s a vote that says other, similar websites think your site is high quality. Because of their importance, you want as many backlinks to your website as possible. But not all backlinks are created equal. When you want to know more about building quality backlinks, these tips can help
Link building tips
Link building is an important part of optimizing your website for search engines. It should be one of your top priorities, so it makes sense to get familiar with what backlinks are and how you can generate them. Links from other websites add value to your website because they tell search engines that there’s more information about a topic on that page. After all, links from popular sites show that a lot of people think something on a particular page is valuable enough to recommend or share with others. By creating content that others find valuable, you can earn those links for yourself—and earn higher rankings in Google’s results pages!
