The main platform that your strategy should focus on will be your corporate blog. Automotive agencies and companies in general have a type of public interested in technical and specific information. However, you can develop a plan that allows you to naturally attract prospects and convert them into your secure customers. To convert leads into customer dealership need skilled sales team in your F&I department. Although you can provide training for your F&I staff from the best F&I schools. Some recommended techniques are as follows:
-Storytelling: How do you tell a story to a consumer looking for a new multi-thousand dollar car? Very simple: use the anecdotes and experiences of your most valuable customers, with topics such as:
- Traveling as a family to such destinations.
- My first driving lesson with dad.
- Teaching my wife to save time while she drives her brand new Model X car.
This type of content gives your customers the opportunity to learn more about your brand with useful and fun facts that will guide them through the purchase process.
-Audiovisual content: In addition, it is important that you include high-quality photographs and high-definition videos of the different models that your agency sells, since interest in them will be born from sight.
–Testimonials and reviews: your prospects want and need to know what the objective experience of other users has been, so include those opinions in text and video in a section of your corporate blog.
-Educational content: likewise, it is very important to create information that guides the consumer in many aspects related to their vehicle, to substantially improve their daily experience. Some important examples of this type of content are:
*What financial advantages are involved in leasing vehicles, compared to buying a new car.
*How to recognize the best used car and how to take advantage of it so that it performs perfectly during its useful life.
*Learn the basics of mechanical issues: inspect your car before taking it to the workshop, saving time and money.
Should you include your blog within your main website?
The answer is yes. Therefore, the ideal would be to create a subdomain within your official page to include your blog, in such a way that visitors can appreciate your agency from two dimensions:
-Upon entering your page, they will view the technical information they require, browsing its different categories, such as “New Cars”, “Used Cars”, “Services” and “Quotations”, for example.
-By clicking on the link that leads to your blog, they will find a platform that offers everything described in the first point of this article. That is, educational information, testimonials, and stories will be an essential part of your Inbound strategy to generate satisfied customers.
Applying the principles of Inbound Marketing in your blog to obtain a better result: let’s expand this topic.
Your car dealership agency urgently needs to stand out from the competition, to obtain impeccable results. For this, Inbound Marketing techniques are essential to become a leader in your niche. Let’s take a deeper look at this by looking at the following elements:
-The content of your blog must be optimized for SEO: do not forget that your presence in search engines means traffic, power and prestige. So, do a proper job of researching keywords, ALT attributes on your images, and customizing your blog URLs, among other things.
-Create a particular and unique style to address the client: Inbound Marketing basically involves attracting the client naturally, without any type of hassle and intrusion. What better way to do it than by creating your own and inimitable style, to educate your users through fun and high-quality content?
If the technical topics of the automotive industry are boring for some, then make that experience as easy as possible, speaking to them in a warm and close way. Use fun examples, so that their experience when enjoying your content is the best.
-Interact with your clients and prospects as often as possible: their opinions, suggestions and comments are valuable. Therefore, the prompt response that you give to each one of them will guarantee their attention and fidelity for a long period of time.
A Content Marketing plan for car dealerships includes extensive Blogging work that attracts and retains the public’s attention. All this implies offering them high-quality content with the aim of educating them and helping them make the best possible purchase decision. At the same time, this will result in satisfied and loyal customers, thanks to your concern to help them make the best purchase decision.