Perception of food
Colour can play a crucial role in the perception of food. The appearance of a product can have a profound impact on consumers’ expectations and experiences. If the colour does not match the taste, consumers will experience a negatively valenced disconfirmation of their expectations. Food colours have different meanings for different cultures and age groups, which can also impact expectations. To create a successful colour-based marketing campaign, food companies must consider these factors.
One way to find work in food and drink photography is to host dinner parties and meet people in the industry. While a consistent project may be hard to come by, there are some principles that will help you get noticed: obsessive passion for the process, playing with the food and constantly honing your craft. Food and drink photographers can easily start with these publications and build a portfolio. Whether you’re an aspiring food photographer, or an established one, the opportunities are endless.
Beverage companies in 2022
Creating products with fewer ingredients is a key priority for food and beverage companies in 2022. Increasing health awareness and the desire to improve a person’s diet have driven the creation of clean labels for soft drinks and other beverages. Food manufacturers should also follow emerging narratives surrounding planetary care and focus on the highest potential cohorts. Despite these changes, the market for foods and drinks remains largely unchanged from the years past. Some trends that will remain, however, will remain in the food and drink industry.
Consumer demand
Consumer demand for restaurant-style foods is on the rise, as social entertaining, gaming and movie/date night activities have moved from the restaurant to the home. Foods that are more entertaining will benefit from stronger demand. Foods such as tacos and Mexican food will continue to enjoy increased premiumization. Among other food products with increasing demand are pasta and pizza sauce, energy drinks, and candy. Meanwhile, demand for fresh fish and seafood will increase by 39% in 2021 versus the same period a year earlier. For more information about food and drinks, click here.
The connection between food and culture cannot be overstated. Dietary practices and recipes carry important cultural and social significance. People pass on their ancestral knowledge by preparing and eating certain foods. Eating certain foods as part of a celebration will also cement social bonds. Food and drink is an integral part of culture and travel, so travellers should try to engage with local food traditions. And while they’re there, why not take part in one of these culinary traditions?
Food photography
While food photography is a competitive field, many successful photographers in the field have developed a niche by combining their experience with expertise in multiple disciplines. Commercial food photography, editorial photography, and restaurant and hospitality photography are just a few areas of expertise that are often overlapped. Food photographers should be familiar with several aspects of their chosen field to ensure their work meets the highest standards. It’s best to consider a photographer who has extensive experience and is passionate about the subject of his chosen career.
In 2017, sales of plant-based foods and beverages in natural and specialty channels reached $5.6 billion. Plant-based meats and alternative seafood will reach $2.0 billion in 2024, with beef, pork, and chicken the largest categories. However, alternative seafood will generate $62 million in sales. This trend has the potential to create significant growth in the food and drink industry. If you’re interested in exploring these opportunities, contact us today. It’s worth it!
Several studies have concluded that consumers prefer in-between meal products that combine different flavours and textures. For example, ice creams and chocolate drinks were more popular than an oat-based soup that tastes like tomato. Moreover, they scored high on both appearance and flavour. In addition, ice creams and bread rolls starred among the products that scored high in this category. Some companies have even infused them with Kellogg’s cereals to increase the appeal of their products.
