Speeding up the process of getting more views to your website is an art, and you have to be smart enough to incorporate proper strategies for making this possible for two major reasons. The first reason is that you need clients who come to your website to see what you offer. The second is to make your website rank at the top in the search results in Google by placing certain keywords that you put in your content. Therefore you need to identify competitors for keyword research so that you may be able to adopt high traffic keywords.
Strategies to Boost Your Keyword Search:
You can effectively boost your organic search optimization strategy by adopting specific strategies that work for you. Identifying competitors for keyword research gives you an idea of what your competitors are offering can be one of the strategies you can use. It can be a major source to boost your organic search optimization process in no time. You can use the keywords of your competitors and their selection of keywords to define your methods for creating your keywords. This way, you can have a competitive edge in the search results whenever the keywords are searched.
The competitor’s keyword research is important for two major reasons
- you should have an idea of what type of keywords gave top ranking to your competitors.
- Which keywords they failed to incorporate in and did not rank well. However, they did try to incorporate the keywords in their ranking tool.
Both of these reasons help in making your keyword strategy.
Tools To Identify Competitors For Keywords Research:
Here, we will discuss how to identify competitors for keyword research to gain top ranking in the associated search volume and make the best use of information.
- The HTML Page Source:
While browsing, go to your competitors’ websites and look for the keywords by selecting a page. Then open the page source by right click on it. There you will find a window popping up to display the HTML source code, and there you can look in the code to know the keywords. These can be either in the title tag or the optional keywords tag. You can also find the keywords in the Meta description and the image title tags. It should be kept in mind that it’s not necessary to incorporate keywords tag on every website.
- Google Keyword:
Another effective method to identify competitors for keyword research is using the Google keyword planner tool, and to access this, all you need is to have a free Google account. This tool will be in the Google AdWords interface. When you start it, first of all, Log into AdWords. There you navigate to the keyword planner and have the option ‘find new keywords’. After that, you can select the option of searching for new keywords by using a phrase, category or a website. When you open the form, you have to click on the next file under ‘your landing page’.
There you can enter the URL of your competitor, and then there will be an option ‘Get idea’, click on it. It will take some time to generate the list of keywords related to the website and the page. When Google displays the results, click on ‘Keyword ideas’ below the graph, and you will see the list of the keywords that your competitor uses.
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BuzzSumo:
BuzzSumo is one of the most interesting and effective ways to identify competitors for keyword research. Here you can look up to the things in how people view them socially and share them for significant purposes. Instead of thinking about what keywords have been used by your competitors, you should look for the well-known top-ranked keywords for those terms that are in demand and socially searched by most people.
You have to explore what are the top keywords that are used by others as well. BuzzSumo will give you the edge in finding the most liked and shared content for the keywords, and it will give you an idea of what is in demand. For example, if you have used a specific keyword, you can have the content related to this keyword shared socially and liked by most people.
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SEMRush:
One of the great domains for having the idea of the top-ranked terms is SEMRush. It is a simple way of digging out your competitor’s keywords through the list that it provides. Along with the keywords used by your competitor, the SEM Rush tracker also gives the edge of providing a URL that provides the top ranking for each keyword. It helps you understand the competition you have by telling you about the content marketing strategy used by your competitors and what you should consider while creating yours.
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SpyFu:
SpyFu is an efficient way to locate the keywords of competitors. This tool is important for intelligence search, and it provides even cursory searches. It gives you the data for all minor and major aspects. It provides the data from local to global monthly search volume on everything, history of advertisement and ranking history, etc. It gives an insight idea into identifying the competitor’s keywords research strategies. To identify competitors for keywords research, you can adopt multiple ways to search for the keywords that your competitors use to increase your organic traffic, ultimately enhancing your organic research optimization.
Conclusion:
All you have to do is select the best possible method to be top-ranked for being more visible in the research results. As discussed above, these tools can be a great source for keywords research on your competitors. Other than these, some other efficient ways are also there to help you out for reaching the top used keywords used by the people with whom you compete.
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