LEGO is one of the most famous brands in the toy world. She is even more famous than Hasbro and Barbie. But few know that the Danish company began its history as a manufacturer of wood products. And the first LEGO toys were made entirely of wood.
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However, the company has grown to such an extent that many counterfeit companies today are copying its famous bricks. But it is part of the Lego toy story, and as Seth Godin said: “If your products are reproduced, it means that you have done something great.” The story of the Lego toy begins with Ole Kirk Christiansen: he was a carpenter in Billund, Denmark, and opened carpentry in 1916.
CEO of the LEGO Group
He and his team of apprentices built furniture for the local people. By 1954 Christiansen’s son Godtfred had become the junior CEO of the LEGO Group. His conversation with a foreign buyer gave her the idea for a toy system. Lego was born from the creative mind of Danish carpenter Ole Kirk Christiansen in the early 1930s. The name Lego was coined in 1934 and means “play nice” – it has more than likely lived up to its name.
Ole Kirk Christiansen established
The story began in 1932 when master carpenter Ole Kirk Christiansen established a business in Denmark to manufacture a variety of household items such as ironing boards, But the demand for these wooden items dropped dramatically during the global financial crisis, so Ole Kirk had to find a new niche to save his business. And he found it in the production of wooden toys because that demand was constantly increasing, even during tough economic times.
Christiansen Company continued
The Christiansen Company continued to make wooden toys until 1960 when its lumberyard was destroyed in a fire. In 1934 he named the company “LEGO,” an abbreviation of the Danish words “leg godt,” or “play nice.” A few years later, Ole Kirk learned that Lego means “I put together” in Latin. The awareness of this fact had a severe impact on the future history of the company.
Godfred Kirk Christiansen travels
Godfred Kirk Christiansen travels to England and fulfills a purchasing mechanism on the ferry. They talk about toys. Ole Kirk Christiansen was a carpenter living in Billund, Denmark, and this is where he started the company. When the Lego toy story began, only seven employees worked at the company; They were all carpenters who enjoyed creating new things and cared about the quality of the products.
Ole Kirk Christiansen had a personal motto
Der bedste er ikke for godt” or “Only the best is worthy” that his son Godtfred Kirk Christiansen wrote on a poster and pinned to the wall above the employees’ workplaces. In the 1940s, many changes influenced the history of the company. First, the only LEGO factory and warehouse were burned down. Immediately after the restoration, it was announced that LEGO would only make toys.
blocks manufactured by Kiddicraft
Various workers have continued to join the company, reaching their 40s in 1943. In 1944, Ole Kirk Christiansen finally officially registered the company and named it “LegetOjsfabrikken LEGO Billund A / S.” In 1947, Ole Kirk and Godtfred obtained samples of interlocking plastic building blocks manufactured by Kiddicraft.
motors completing the Lego RCX
Unfortunately, the Lego company sometimes behaves monopolistically and overestimates its products, relying on the loyalty of the branch to get ahead. Lego has lost money in recent years, but it still controls a large market. The Lego Group has grown its exhibition lines to possess lights, cameras, sensors, kits, and motors completing the Lego RCX.
A programmable brick connected to a PC
Regardless of LEGO’s new policies, LEGO is a great toy, and his company has done a lot to entertain many children around the world. Including me.
