Digital Marketing Agency Chandigarh is a technique used to communicate directly with prospects, such as through instant messaging, on a call or email, or even in person. A direct marketing message almost always involves a specific call to action, intended to elicit a direct response from your targe61% of marketers say generating quality leads is their biggest challenge . This goes to show that all businesses need to expend a lot of energy to attract leads. To make things a little easier, it’s essential to get clear on a few simple but proven marketing tactics – these 12 techniques are essential if you want to know how to attract customers more effectively.
This blog is about ways to attract a group of prospects or customers who are potentially interested in your product or service. It is important to properly qualify your sales leads: good match to your business, potential to convert into leads or, in other words, the serious leads that are worth putting in the sales effort.
Let’s dive into the techniques that will turn your business into a lead generation machine:
Infographics channel marketing
Digital Marketing Agency Chandigarh is a technique used to communicate directly with prospects, such as through instant messaging, on a call or email, or even in person. A direct marketing message almost always involves a specific call to action, intended to elicit a direct response from your target. These responses can range from clicking a link to subscribe to calling a phone number or visiting a website. A strong call to action could even encourage the target to buy a product directly. A direct marketing message can be the first point of contact prospects have with your brand.
Be aware that some people find this form of marketing to be intrusive and annoying. As you often contact your prospects without having an appointment, adapt your communication and highlight what the advantages are for them.
1. Cold calling: to convince your prospects during real-time conversations
Making unsolicited calls to potential customers, or ” cold calling ” , used to be a favorite technique, but its popularity has waned. It’s understandable, because calling people can be tiring and tedious if they’ve never heard of your company before – and they might not be super interested.
That doesn’t mean that this form of telemarketing is always a bad idea. Having real, real-time conversations with potential customers can play an important role in convincing them. And if you target your efforts at the decision makers, you greatly increase your chances of convincing them.
Focus on clear, targeted audiences with a well-prepared script, and compare stats about your business (the number and duration of your calls), quality (how many decision makers did you reach? how many leads did you qualified?) and conversion rate (how many demos or purchases followed the call?) to find out if this is something you should invest in. You can buy call lists for this, or build your own, for example via events or online searches.
2. Direct mailing: make sure your target audience sees your messages
Direct mailing, whether sent by email or mail, can also be a valuable technique if you want to target a specific audience effectively. Raise awareness of your brand or grab their attention with creative and engaging messaging . For example: high-level executives may be important prospects for your business, but they don’t have a lot of time to browse the web for information. Make sure they don’t miss out on your content, and send them a direct email with information you’ve compiled just for them.
Direct marketing: advantages and disadvantages
The reasons why Digital Marketing Agency Chandigarh is a popular marketing tactic are clear: it enables personal contact, helps you reach an audience that might otherwise be hard to reach, and gives you exact numbers on who you’ve called or contacted via your mailing .
However, calling or mailing all of these prospects in a personalised way is time-consuming . And sometimes your efforts aren’t even appreciated , because not everyone likes being contacted unexpectedly, or finds your messages a little too pushy.
Don’t worry: direct marketing is still a valid tactic, especially when combined with other marketing techniques. And the best part is that you can easily do it yourself, without any outside help.
Inbound marketing: deliver engaging content to grab your customers’ attention
how to attract customers – inbound marketing
We’ve already mentioned that if you’re reaching prospects through direct marketing, you should be sharing valuable content with them…but what is content, exactly?
Content is the presentation of information to an audience, which can be shared in different formats. The possibilities are many: in addition to e-mails you can write blogs, ebooks or product catalogs, create videos and much more.
Content plays a key role in inbound marketing . By delivering informative, educational, or entertaining content, you create a real connection with your audience . Providing content to your potential customers helps them find what they need, and shows that your business is trustworthy. Without talking to them directly, you’re helping your prospects assess their situation, seek a solution, and make a decision.
With inbound marketing, you give potential customers the exact information they are looking for. Perfect for buyers who like to research thoroughly before (or even without) a face-to-face conversation.
3. Content: the basic component of all your marketing actions
According to Forrester, for every piece of content sent by a marketer or salesperson, buyers read three more. Buyer self-information is real, and our environment exposes us to a lot of content. It’s your job to be heard in the noise, to find new ways for prospects to find you, and to provide them with the information they seek.
Keep in mind that content is the building block of all your marketing campaigns, from email to social media. Great content can help you break through the information overload on the internet, and help you gain the trust of your prospects.
You already know you can create content in a wide variety of formats…but where do you post it once you’ve created it? Well, your website is one of the most important places to post exclusive content. It might sound a bit controversial, but you should even do it for free .
4. Natural referencing or SEO: attract prospects while sleeping
Natural referencing (“SEO” for Search Engine Optimisation) refers to all the actions that improve your ranking on search engines. Say you sell office supplies – it would be great if people found your website by entering “shop office supplies” as a search.
People use search engines all the time, especially Google. With SEO, you ensure that the content you create is what people are looking for.
The more your website is optimised, the higher it will be ranked on the search engine results page or “SERPS” ( Search Engine Page Ranks ). And that’s what you want, because it will greatly increase the chances of people finding you and clicking on a link pointing to your site .
If you’re looking to optimise your website, try to increase its relevance and authority, because Google values informative content and favours web pages that use the same vocabulary as your target customers and answer any questions they might have.
Some of your suppliers also find your blog very useful, so they link to your website. When a landscaper notices this, he suggests that you work together. You write content for them to post on their website, which will connect their visitors with your business. These links pointing to your website will increase your authority and help you reach a new audience .
Choose to invest in SEO if you want to:
Get consistent results . It takes a while to get to the first page of the search engine, but once you get there, you’ll get a significant boost in traffic.
Create an authoritative website . This is a well-established resource or website that one turns to for a particular niche. An authoritative website will drive traffic to your page on a lasting basis, and help your business build its reputation until you are popular enough to dominate the market – which is only possible through smart content and good SEO planning.
Increase the value of your website and get more search traffic because you appear higher in the search engine.
Inbound marketing: advantages and disadvantages
Digital Marketing Agency Chandigarh is a technique used to communicate directly with prospects, such as through instant messaging, on a call or email, or even in person. A direct marketing message almost always involves a specific call to action, intended to elicit a direct response from your targeThe SEO efforts you put in have a long-lasting impact and they cost you next to nothing – as long as you don’t account for the resources you spend to optimize and create your content. This all might seem a little overwhelming at first, so it’s a good idea to contact an expert to walk you through the basic steps. Many external agencies and freelancers can optimize your website or create SEO-effective content for you.
You can’t ignore the fact that everyone is online, so you have to be too. People are also actively looking for information, so you should provide it to them. Through inbound marketing and SEO, your business becomes a thought leader and a respected and valuable source of information . It also makes your website easier to find. If your prospects are aware of your existence, they are no longer surprised when you contact them, so it’s a great idea to attract leads online and then follow up by contacting them personally.
5. Online advertising & retargeting: focus on your target market
Online advertisements are advertisements on websites Digital Marketing Agency Chandigarh is a technique used to communicate directly with prospects, such as through instant messaging, on a call or email, or even in person. A direct marketing message almost always involves a specific call to action, intended to elicit a direct response from your targe. They look like classic magazine ads, but with one important difference: you are fully aware of the results. It is possible to track online ads: who clicked on them? What were the demographics of those interested? The more you know about your target, the better you can personalise your ads.
Online advertising is useful for targeting audiences with different demographic or behavioural characteristics . For example, if your business operates in different cities across the country, it might be worth targeting only people who live in those locations. You can also choose where you want your ads to be visible : choose an online publishing space where your prospects hang out. Imagine that you sell cars: you would like your banner to appear on a website that compares the price of cars.
If you don’t know which websites your targeted prospects are visiting, or if you want to spread out your paid actions, taking advantage of re targeting ads can be a good idea. These ads track visitors to your website via a cookie, and then reappear on other sites they visit. These reminders about your business help drive prospects to your website once they’re ready to make a decision.
6. Search Engine Advertising (“SEA”): pay per click to get high-quality business leads immediately
You might’ve already noticed that when you Google something, the first hits on Google are ads. Pay-Per-Click advertising (PPC) is a form of Search Engine Advertising (SEA) that shows ads as sponsored results in search engines , on the top and side of the organic search terms. Advertisers bid on keyword phrases that are relevant to their target markets and ads are displayed when a keyword query matches their keyword list. For example, if you were a plumber, you’d try to use keywords like ‘plumbing’, ‘boiler repair’ or ‘repiping’. The advertiser only pays when someone clicks on the displayed ad.
Online Paid Advertising: Advantages and Disadvantages
Use the PPC technique to attract prospects if you want to:
Obtain immediate results and an acceleration of traffic in a short time, for example during product launches or seasonal promotions.
Generate highly targeted traffic . PPC also allows you to narrow the number of your prospects based on their demographic characteristics. This means you define which prospects have an interest in seeing your ads, resulting in high-quality sales leads.
Try new things . Test the waters with new products or offers, and learn more about how people react to spending a reduced budget. If you notice your idea working, take it a step further and create a campaign across your various marketing channels.
When it comes to search engine advertising, it’s all about Google again. Use their video tutorials to set up a campaign yourself , or consult an expert. If paid advertising is one of the primary marketing tactics you use, it can cost you dearly. Instead, it’s best used for small-scale testing, or to complement your other marketing tactics.
7. LinkedIn: make new connections to sell more
Digital Marketing Agency Chandigarh is a technique used to communicate directly with prospects, such as through instant messaging, on a call or email, or even in person. A direct marketing message almost always involves a specific call to action, intended to elicit a direct response from your targeFinding a prospect through LinkedIn can be very simple, but also time consuming. Examine the connection suggestions made to you, and assess whether they correspond to your offer. LinkedIn also offers a large number of groups. Join a group of professionals who might be interested in your business, and send them a connection request.
Chat with them once they’ve accepted the connection, and use good sales techniques to close a deal. It’s easy – if you take the time to follow up and keep track of your connection requests and messages.
If you’re willing to pay to get a few new leads, you could also use LinkedIn ads. The optional lead collection function redirects members who click on your ads to your landing page , where they can complete a contact request. It’s very easy for the user, and it helps you build a list of prospects very quickly.
8. Facebook: reach people close to your target audience
Facebook also helps you generate more leads on social media. For example, use the ability to get a direct link to your website. The platform also allows you to subscribe to a newsletter directly on the network , so you can quickly obtain the contact details of visitors interested in your newsletter.
When it comes to advertising, Facebook offers simple ways to reach your target audiences.
Custom Audiences : The first method is to upload a list of emails and match the emails to users. You have now created a Custom Audience for your ads. Custom audiences are made up of people who have taken an action you specify, such as going to your website or downloading your app. They are often used to track current users
Lookalike Audiences : You can also create a lookalike audience from a customer email list, which creates an audience of people who are similar to your current customer database. In other words, you use your customer demographics to reach a wider group of people who might be interested in your services . A lookalike audience is useful if you want to scale your ads and find lots of new leads.
Social networks: advantages and disadvantages
The wider your reach on social media, the more leads you’ll attract without spending anything. Rome wasn’t built in a day, nor were your LinkedIn and Facebook accounts. Be active and post engaging content to garner more likes and comments. This will increase your chances of new audiences seeing your content appear in their News Feed.
When it comes to attracting a large number of potential customers, paid options such as “LinkedIn Lead collection” or “Facebook Ads” will generate more leads . It’s wise to use them as a tactic that complements your other marketing efforts. Of course, you should be present on social networks, because they are not only valuable for attracting or convincing a prospect, but also for pleasing your customers and keeping them informed.
9. Email Marketing: Getting Your Potential Customers to Keep Your Brand in Mind
Research has shown that email marketing is the most popular tactic for generating leads, with 81% of respondents citing it as the most effective channel .
Email should be one of your primary forms of communication because it helps you stay in touch with your audience. Create targeted messages to send relevant content to your potential customers and keep your brand top of mind. And why not segment your different types of audiences and send them tailored content ?
An automated, generic email message is another easy way to establish who has an interest in your business or who doesn’t, just by asking your prospects. Give them the opportunity to easily respond to your message (like by clicking a call-to-action button) and use that opportunity to compile a list of prospects you should call someday.
Want to learn more about email marketing? We’ve listed a whole bunch of techniques to turn your leads into customers – check them out here.
Email Marketing: Advantages and Disadvantages
Email marketing is inexpensive. You don’t need expensive software or hardware, and you don’t have to waste time emailing all your customers separately . Instead, you can standardize your communication for segmented groups of prospects.
It is also very easy to follow the results. With minimal tracking, you know which emails were received , which people unsubscribed, open rate (people who opened your email), and click-through rate (people who opened your email). and clicked on the link included therein).
Remember that people see a lot of content every day. If your prospects are getting loads of emails, how are you going to stand out? Think about what you want to send and who you are going to send it to. Using original subject lines could already help increase your open rate. Tailor each campaign to a specific target audience, and send people content that interests them if you want email marketing to work for you.
