Digital marketing and graphic design outsource companies are learning the new metrics introduced by Google last May 2020. And just as July 2021 came, Core Web Vitals was made by Google as an official ranking for all web owners. This is making an impact on how website owners provide a better user experience.
So, to stay relevant, here are five ways to increase your page performance using Core Web Vitals.
Lazy Loading Implementation
A reduction in page weight is required to achieve a high LCP (largest contentful paint). Lazy loading is a method of displaying all elements at once when a visitor scrolls down a page. This is especially useful for pages with many animations, videos, or images.
Images and Videos Optimization
You can also make your page more attractive by using the following layout for photos: PNG and JPG are available for landscape photos, and JPEG 2000, JPEG XR, and WebP are modern formats. You can also request you outsource graphic design team to adjust the width and height of videos and images.
Do not place ads or pop-ups above content
Don’t push your main content by placing promotion material above it. Pop-ups above your main content can lower the CLS (cumulative Layout Shift). This can be addressed by reserving an area for ads or other dynamic content.
Increase Server Response Time
Servers play an important role in loading web pages, as everyone knows. To speed up the delivery of your content, you should subscribe to a high-performance server.
For better search engine rankings, start enhancing your Core Web Vitals now. To learn more, check out this infographic from Digital Marketing Philippines.