Digital marketing and graphic design outsource companies are learning the new metrics introduced by Google last May 2020. And just as July 2021 came, Core Web Vitals was made by Google as an official ranking for all web owners. This is making an impact on how website owners provide a better user experience.
So, to stay relevant, here are five ways to increase your page performance using Core Web Vitals.
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JavaScript Optimization
– It is recommended that JavaScript be minimized to make it easier to achieve First Input Delay (browser response to user action leading into the process). Heavy JS can slow down the opening of a webpage. It is possible to load a single large JS code into smaller pieces.
Most JavaScript developers are focused on JavaScript’s download speed and execution costs. But sending JavaScript code that is longer can impact the pages’ interactivity. Mobile users may not have access to the internet as much or at all. This can be especially problematic for them. Optimizing the code can help reduce network traffic.
You can speed up your site by combining multiple JavaScript libraries. JavaScript will not block other resources, thereby improving web page speed. You can also use more than one JavaScript Library to speed up page loading and decrease the amount of external links to your site. JavaScript only uses a small number of external connections, which can help optimize your website’s scalability.
Another JavaScript optimization technique is to optimize your loop statements. Pre-allocating large arrays may slow your application down, but avoiding this practice can improve performance. Native ECMAScript, Nitro and Nitro better treat pre-allocated rows. Alternatively, you can use a filtered array instead of a for-loop to achieve the best performance.
Splitting JavaScript code into smaller files is another way to improve its efficiency. Doing this helps you reduce the size of your DOM and minimize memory leaks. To do this, you can use a bundler.
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Lazy Loading Implementation
A reduction in page weight is required to achieve a high LCP (largest contentful paint). Lazy loading is a method of displaying all elements at once when a visitor scrolls down a page. This is especially useful for pages with many animations, videos, or images.
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Images and Videos Optimization
You can also make your page more attractive by using the following layout for photos: PNG and JPG are available for landscape photos, and JPEG 2000, JPEG XR, and WebP are modern formats. You can also request you outsource graphic design team to adjust the width and height of videos and images.
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Do not place ads or pop-ups above content
Don’t push your main content by placing promotion material above it. Pop-ups above your main content can lower the CLS (cumulative Layout Shift). This can be addressed by reserving an area for ads or other dynamic content.
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Increase Server Response Time
Servers play an important role in loading web pages, as everyone knows. To speed up the delivery of your content, you should subscribe to a high-performance server.
For better search engine rankings, start enhancing your Core Web Vitals now. To learn more, check out this infographic from Digital Marketing Philippines.
