In recent years, several people have been trying to unravel the mystery of the algorithm behind reaction capital on LinkedIn. The reality is that it changes more and more often. The important thing is obviously to find out what changes, but above all, identify the change. One element allows people to be successful year after year without thinking too much about it. That is LinkedIn profile optimization. You can consult online profile writing services to create an optimum profile.
How does it start?
You can think of it as a transfer of points. For example, when you interact with a contact’s post with a Like, that contact gives you X points. If it is a comment, it gives you Y points. And so on. Each time your interaction brings value to the other, you accumulate more and more points. So there is a deficit that sets in. The person will eventually want to balance things out and pick up their points by interacting with your posts. It should be understood that reaction capital is built within a network and not an audience. You need to have a distinguishing profile through online profile writing services to stand out from the rest.
From reaction capital on LinkedIn to social capital
Some people become attention black holes. They attract a lot of likes and comments and suck all the attention available. Like black holes that break the normal rules of Newtonian physics, they do not have to worry about reaction capital. They are from an audience perspective versus a network perspective. Reaction capital becomes large-scale social capital. It is not necessarily their fault. They usually go for online profile writing services. The more interactions there are, the harder it is to know who did what on LinkedIn. It is hell. But some people take without giving back. The term influencer is often used to refer to these people with high social capital. Even if they don’t have to worry about their reaction capital, it helps build die-hard fans.
How to build your reaction capital on LinkedIn?
To get results on LinkedIn, you do not have to create the news, whether in your network, a group, or a company page. Many people are already doing this and are hoping for visibility. It would help if you created an impactful profile. You can also seek help from online profile writing services. Sometimes you can get more impact by commenting on discussions that have already started. It is a great opportunity to be seen and arouse curiosity, especially if your interventions are relevant. Each comment left makes it possible to accumulate reaction capital and can generate a visit to your profile.
The operation is rather simple to build its reactive capital on LinkedIn. You have to go to the news feed at the reception and choose the content you interact with. It will benefit you as every interaction will be visible on your profile, and time is limited. You need to stay aware of the changing trends in the social media marketing world to establish an impactful brand strategy. You can take help from the online profile writing services available to support you.
Four things to consider when deciding
Here are four questions that will help you decide if this is an interesting post to build your reaction capital on LinkedIn:
- Is it a person of interest (persona, privileged contact, new contact)?
- Is the subject relevant to your personas or some of your contacts?
- Can you add value through online profile writing services?
- Do you want to participate in the conversation?
At a minimum, you must answer yes to one of the first two questions. Then, depending on what you will answer questions 3 and 4, you can choose between reacting, commenting, or sharing.
A tip to consider: it can be interesting to be the first to comment on a post. It increases the chances of it becoming visible. A first comment often attracts a second, then another. You get the chance to be the spark!
