Fascinating fact – More than 1,168,864,866 sites websites globally, considering the data of December 22, 2021.
Misconception – with tons of websites in online businesses, it can be hard to stand out in the market.
However, the reality is that if you have a website that is designed beautifully or professionally, chances are you can shake batter. It can be difficult but not impossible because if you work with an eCommerce website design service, you will have a pleasant or good website that grabs more attention.
In today’s competitive era, it is not wrong to say that websites are nothing without potential visitors since you can find that there are many websites available in the market with zero visitors or click. Getting tremendous traffic to a website is harder than preparing Maggie in two minutes.
Does anyone know why this might be happening? What are the contributing factors? Why does your website seem to be down? Perhaps these are questions you’d like answered. Here you will learn everything you need to know about what makes a pleasant website and the factors that influence it.
What is the essence of a pleasant website, anyway?
If you could answer in a few words, a friendly website should have all the functionalities and forms that make it easier for visitors to navigate and explore your website. It means your website should clearly define the purpose of your business and bring utmost security to your future customers.
Other possible essences of a pleasant website can be appealing, easy-to-navigate, secure, functional, useful, and easy-to-load. Your website is an integral part of your business and the only thing your customers see.
Ultimately, a definition of pleasant website is a website that attracts and entertains your visitors in the form of function, usability, and information. In order to see what makes a good website, you must carefully read this post.
What makes a pleasant Website?
Alright, so this is a pretty long topic to tackle. There are thousands of books and courses available on web design. Before spatting off factors, it is important that you learn and take something away, and implement it today.
So, here you will get to know those important factors that prepare your website need or want before you redesign or launch. The following are the important aspects you must keep in mind before starting on website design or redesign.
- Aim – Why are you designing?
The first thing comes first, and you must have some aims in mind to accomplish. Ask yourself why you are designing or redesigning your website? Because if the page doesn’t serve what you want to say, consider getting rid of it.
- Should the design be appealing?
Yes, your website must have a pleasing virtual view to engage your visitors and convert them into customers. If your site looks like it was built when your grandfather was born, it’s time for a quick update.
- Have you used impressive words from a dictionary?
Your site should have content that your user can relate to, and it must be authentic. Don’t be someone else’s and penalized by Google. Besides, it is better to be yourself rather than a second-rate version of someone else.
- What is navigation like? Is it smooth as satin?
Last but not least, you need to keep in mind that your website should be easy-to-navigate or explore. Navigation should be intuitive and simple and should influence Google for SEO and your visitors.
You now have a firm grasp on all the important principles, so let’s explore them a little more closely.
1. Visual appealing is an integral part
Visual appealing AKA homeliness! Imagine a precise for a while. Support you are looking for a gift for your mother’s birthday. You notice a social media post by one of your friends you follow sharing their friend’s new apparel store.
You click on that but what you find is that while you click on the link, you are redirected to a website that looks more messy or untidy. Well, that’s another part of the story as it won’t serve anything at all.
Now, the concern is how visual effects can help you in conversion rate or enhance the trust of your customers? So, great design can help you strengthen the faith of your customers since what they are watching is what they already want to watch, and it can help you generate more conversions.
There are factors that matter in making a website visually appealing. Beautiful colors, stunning images, and animation are what your website makes visually appealing. Yes, your brand is how you represent yourself among audiences.
As discussed above, you need to create something that differentiates you and stands out in the market. As a small store owner, you might find trouble competing with big brands, and that’s why the only way to get rid of it is to design a website that looks fresh, attractive, and engaging.
Now, the second is images you use on your website. Well, most websites have low-resolution images that are hard to watch and understand. However, what you need the most are high-quality images that reflect your purpose.
Well, these are the possible things that are enough for a visual. Let’s get a little techie.
2. A dynamic and technically sound website is a must
You might be thinking that what makes a website more technical and vibrant? So, if you consider a technical website, you need to consider the responsive design, fast loading speed, SEO, SSL encryption, and site architecture and navigation.
To get a better idea of making a website that sounds dynamic and technical, let’s look at each of these elements.
- Responsive design & mobile-friendliness of a website
Responsive design means a website that suggests the design and development should respond to the website audiences and atmosphere based on screen size, device, and platform.
In other words, a responsive design means a website that meets customers’ needs by being accessed on every device customers want. In today’s time, where there is more demand for mobile-friendly websites, you must have a website that can be accessed on mobile devices and tablets.
- Fast loading speed is key.
Fast loading speed website means a website that your visitor can open within the blink of an eye. Yes, it must be loaded within seconds to prevent visitors from clicking away.
- SEO is what your website needs the most
As food is the survival of your life, SEO is for your website. Your website must appear when someone searches for a related keyword on the top of the Google list (in the top 10). You can achieve this by hiring SEO experts to optimize your website and get it ranked at the top of the search engines.
- Get an idea of your targeting audience and do keyword research
- Optimize your website pages and create a strong sitemap for Google and other search engines.
Site architecture & Navigation
You must have a website with easy-to-use navigation and site architecture. Navigation is important to perform better SEO and better usability, and you must hire an Expert Magento Developer to get a perfectly navigated website.
While mapping your site, ask your website developer to create an easy path to discover your website easily. Also, ask them to keep the CTA button at the top of website pages (ex. shop now, buy now, or contact us).
3. Get started with website tools
Making use of website tools can help you improve your website design game. There are many tools or apps available in the market to use and create a beautiful website. There’s a tool like Google Analytics that you can use to get more ideas on website traffic, bounce rate, and the number of visitors on your website.
So, what did you learn from the post? Your website is your personality or source of being noticed by business partners, friends, family, and, most importantly, your audience. Don’t wait until your visitors fly away.