What is a Logo and what is it for? Logo Design Vancouver
A logo is the story of oneself, it represents the original and distinctive imprint of a company and the process to create it has very specific rules, techniques and theories that combine art, aesthetics, invention, style and marketing.Resimleri gerçek merter escort escort kadınları açısından en doğru adres.
“To design” means “to throw forward” from the Latin to project, “logo” from the Greek “logos” means “to tell”. Designing a logo design in Vancouver, therefore, means projecting your own story forward.
To create a logo you must have a careful look at the whole world that revolves around the idea. From design to evolution, from production to distribution. Interpreting the characteristics of a company and its products/services with a unique “sign”: its mark on the market.
This is why a logo in addition to being the business card is also the synthesis of the philosophy. The nature of the products and the distinctive style of a company. Small or large, of whatever proportion, all activities – industrial, artisanal, commercial – shops, laboratories. Service companies, professional firms, public or private bodies . All need a convincing logo to communicate and get in touch. with the public and potential customers.
Being beautiful is not enough to sell. Logo Design in Vancouver Creates Impact
With the sense of responsibility that allows you to work on a “unique” project. Designing a logo means having a careful look at the whole world that revolves around a company.
Study and research for the design of a logo interface with the economy and with marketing. Considering ethics, sociology, and sales psychology at the same time. From the idea to its evolution, a logo designed and created by a group of professionals. A logo design Vancouver becomes a distinctive graphic sign to communicate its presence on the market. To effectively distribute and sell products and services.
The choice of colors and precise shades of a logo is also the result of the study. Research and experience and it is no coincidence that we always start with a careful analysis. Which also includes the study of the image of national and international competitors of its client clients. An indispensable work phase for the creation of a logo to be effective and “sell”, through all channels.
A logo must be easily identifiable.
In addition to being descriptive and original, a logo must be remembered to be effective. The creation of a logo must take into account the visual impact and aesthetic simplicity. So that it can be well impressed in the minds of consumers. The balance of these factors must be combined with its versatility, considering in advance all the supports where the “brand” will be applied and the various dimensions for its use. A logo must therefore be “scalable” , both in color and in size, for the various media and devices: from business cards to the banner, from the corporate website to packaging, without ever losing its “appeal”.
A logo expresses the value of uniqueness.
There are no companies alike to others and therefore there must be no logos resembling or attributable to other existing graphic concepts.
Univocally, the public and customers associate the logo with the products or services of that same company, strengthening the perception of stability in the reference market.
This is the reason why a logo is not improvised , it is the result of in-depth preparation, specific studies and a talent predisposed to design. A logo must be absolutely original and designed / designed to last over time.
The restyling of a logo
Not surprisingly, the restyling of a logo is even more complex than the creation of a logo that starts from scratch. The brand must be updated, made fresh and innovative, but at the same time in line with the past of the company, considering the tradition, the positioning of the Company and its products or services in the reference market, including its objectives. mail to reach. The restyling of a logo can also be combined with a rebranding, the strategic repositioning of the company or its products / services in the market .. but this is another story and deserves a specific article, soon here.