There are many platforms available for digital marketing. Although popular websites like Facebook, Instagram, and your company’s website can be great places to invest, a solid TikTok marketing strategy or a YouTube channel could just be the best place for your business to promote online. Furthermore, YouTube marketing is the process of advertising and promoting your business via videos on YouTube.
Let’s face facts: Video is our favorite medium. We love to watch movies and we love the videos that people share on Facebook. We also love streaming videos to keep up with shows such as Orange Is the New Black or The Crown. And we love YouTube’s rabbit holes. It’s captivating! It’s almost as if we cannot help but be fascinated by the video. How many times have you seen the video of the hamster eating carrots?
It’s worth considering video in your marketing strategy if people love it as much as you do. You should make YouTube marketing a part of your overall marketing plan. Here are six reasons to consider YouTube marketing. The YouTube earnings calculator allows you to estimate your earnings roughly.
YouTube Marketing: What is it?
The YouTube marketing is the process of advertising and promoting your business via videos on YouTube. YouTube is growing faster than any other social media platform because the video is so powerful. It is second in popularity to Google. It has been visited by nearly 2 billion people each month since its inception. YouTube marketing can help you diversify traffic sources and get your business in front of your target audience. Learn how to estimate the earnings of your YouTube channel by using the YouTube money calculator.
Top Benefits of YouTube Marketing
1. Heavy Traffic
YouTube is experiencing an exponential growth rate, with over 5 billion videos being viewed every day. This platform has more users than any other. You can reach a large audience even if your videos aren’t very popular. YouTube is so popular that potential customers will find you if you are able to meet their needs. These are some YouTube statistics you need to know:
- YouTube receives 30 million users per day
- Every minute, YouTube uploads 300 hours worth of video to its site
- YouTube users believe videos are helpful in helping them make purchasing decisions.
- YouTube has seen a double-digit increase in small and medium business ads over the past two years.
- YouTube is available in a total of 76 languages, which covers approximately 95 percent of the Internet’s population.
- YouTube has its local version in over 88 countries
2. Google has a higher visibility
It is possible that you have noticed videos appearing more frequently than other types of content in Google’s search results. This can be tapped by creating high-quality videos on YouTube from the content you have written on your website. This will help you get backlinks to the website which will increase your visibility in Google searches. YouTube marketing can also increase your online authority. Google will rank your page higher on search engine results pages if you are more authoritative on Google.
These are some YouTube tips to help increase your website’s authority:
- Other websites can embed your videos on their sites
- Associate your website and YouTube channel
- Additionally, you can share your videos on other social media sites
- Different video styles can be used to connect with your customers
3. YouTube – Build your email list
YouTube marketing has a major advantage: you can build your list via YouTube. You can embed your sign-up form into YouTube videos using a variety of software. The video can be temporarily paused to allow viewers to sign up and enter their information. This allows you to easily build your email list and provide quality content for your audience.
These are the top YouTube methods to create an email list:
- Lead magnets are a great option
- Add cards
- Make YouTube ads
4. Conversion rates higher
A video is a thousand words. A picture can speak a thousand words. Videos can also evoke emotions more than any other type of content. Videos can transform your messages from static text into dynamic and engaging content that will bring life to your business. They can also build trust and authority in an innovative way. This engaging and entertaining content can increase your conversion rate up to 80 percent.
5. Multiple Video Types
YouTube marketing offers another advantage: you can make a variety of videos to promote your brand online. YouTube’s most popular videos include explainer videos and sales videos. It is easier to reproduce the same content in multiple formats. Here are some tips to help you decide what kind of videos you should create:
- Create engaging and humorous videos
- Answer the most frequently asked questions. Think of the most frequent questions potential customers have about your business, products, and/or services.
- Behind-the-scenes videos show how your brand operates
- Customers can leave testimonials
- Go live
6. Massive Media Library
YouTube has more than a large user base. It also has a vast media library. This amount of information means that you can find almost anything under the sun. YouTube’s powerful search engine makes it easy to navigate large platforms. It is the second largest search engine online, with more than 3 billion searches per month. This is much more than Ask.com and AOL combined. Optimize your YouTube videos to avoid your content getting lost in the vast ocean of information.