No matter what industry you’re in, blogging can be used as a lead generation tool. Unless you have an e-commerce store, there is no reason for a potential customer to visit your website multiple times. But, if your website has a blog, it gives people a reason to come back. Even if these visitors do not necessarily buy, there are certain ways to turn a blog reader into a customer. Focus on driving traffic to your blog first. Depending on the length, the average blog post should only take you a few hours to write. You can get in touch with Lead Generation Agency in London
Your blog should be part of your marketing strategy because it costs nothing except your time. You can even ask your collaborators, who have excellent writing skills, to write a few articles a week. Regardless of how you plan to delegate these tasks, blogging should be a top priority if you want to generate new leads without spending a lot of money. Here’s what you need to do to write blog posts that convert.
1- Offer exclusive content
Why should someone read your blogs and not those of your competitors? In a saturated blogger market, your posts need to differ from those of your competitors. Studies tell us that 55% of readers only spend 15 seconds or less reading an article. But if you offer exclusive content, it will give them a reason to spend more time reading, which increases your chances of converting them.
2- Add more subscribers to your mailing list
If you’re looking for new ways to get more email subscribers, your blog is a great way to accomplish that. Let’s say someone comes across one of your blog posts, they browse and like the content, but what happens next? It won’t necessarily require them to buy anything, sign up for a membership, or pay for some other service you offer. However, they may be interested in reading more of your posts in the future. Rather than expecting them to come back on their own, you can encourage them to join your mailing list to have the content delivered straight to their inbox.
3- Promote your blog on other marketing channels
Some companies find it difficult to manage their social networks regularly. They recognize the importance of posting regularly, but they’re not sure what to write. Your blog gives you excellent material to stay active on social media every day. When your fans and followers see your brand on their News Feed, it helps create awareness. Even if they aren’t customers yet, seeing your brand often can eventually lead to a sale. For example, let’s say your business sells niche products such as camping gear. The consumer may not need what you’re selling the first time they see your business online. But maybe, six months later, they’ll decide to plan a camping trip. If you’ve flooded their social media over the past few months, your business will be fresh in their minds when they take action. We also use this strategy, especially on Twitter:
Twitter is a great way to get new readers interested in your blog. After seeing a catchy headline on your Facebook or Twitter page, they will be more likely to join your mailing list.
4- Use the comments section to animate a discussion
You are making a big mistake if you do not allow comments on your blog posts. Once someone has read your content, give them the opportunity to contribute to the conversation. They may have other ideas to share, a personal story to tell, or a question to ask you. They may disagree with some of your views and opinions on a subject, almost even better. One of the best ways to encourage comments is to put a question at the end of your article. Always make sure the question is related to the topic. You can offer a solution to these questions by suggesting certain products or services offered by your company. Readers can have a discussion among themselves in, it’s encouraging,
5- Be consistent
How often do you publish a new blog post on your website? When you first started out, you might have tried posting articles every day. But over the weeks, you may have become discouraged and slowed down your pace of posting. You won’t see a drastic increase in your traffic or sales overnight, the most important thing is to stay consistent. For example, let’s say you post a new article every day for a month, which brings you loyal readers. But all of a sudden you change your template and only post once a week, your regular audience will be disappointed if they don’t see new content more regularly. A recent study suggests that the more frequently bloggers post, the more “strong results” they get: