We live in a competitive era, where most businesses have developed their websites and mobile applications. The total number of mobile applications surpassed 200 billion in 2019, and it is expected to generate $613 billion in 2025.
Therefore, it becomes difficult for businesses to stand out in the market and mark their presence online. Businesses need to build high-performing software that resolves every queries their customers may face ensuring that your app runs seamlessly.
User interface and user experience are two of the most important app development aspects UI/UX designer services have to focus on during app development. Poor UI/UX designs may lead you to customer loss and app ban on the play store.
A conceptual design is a basic perception that drives product design, described through images, sketches, and written statements. It ensures that you bring your product to the market with value for your targeted audience. Conceptual design works as the foundation of product creation as it creates project objectives precisely.
Conceptual design requires clear customer behavior insights, the types of issues that need to be fixed, consumer requirements, and aesthetic styles. With all of these details in mind, you can create an excellent conceptual design that helps you complete the product creation on time.
Businesses require design concepts for multiple reasons, such as
To Create Logical Foundation
Make Design Concept
Bring out Originality
Concept designing consists of many different stages. The first stage is to identify the problems your customers are facing that need to be solved ASAP. Discuss all the issues with the designing team and find out a robust solution for each problem. Experienced team members can easily shed light on major issues and give valuable input to the team for better results.
Once the product is finalized, create a design concept consisting of both visuals and texts. These designs should consist of all details in a simple manner to be easily understandable and implementable. The visual elements of the design concept include sketches of cover flow, layout, menus, etc., that help designers to grasp the concept of how the customers will interact with products.
You can analyze the customer feedback and do market research to find out what mistakes your competitors may have made and what features are frequently used by the customers. Apart from this, you need to seek inspiration from reference material. Gather examples of design elements, visuals, and features, such as logo, animations, menu, theme, etc., that attract most customers.
You can conduct a survey and ask your potential customers their opinions and what kind of features they are looking for. Finally, after all these processes, designers can start the concept designing. However, they need to research if any feature is hard to develop and review all of the design concepts twice to make sure that everything is favorable.
Each development cycle faces small and big problems that require changes. Therefore, simple sketches and rendering are essential as they can guide the designers if they are stopped in between the app development process.
Now, as you know the brief conceptual design concept and why you need to implement it in your app development strategies, let’s get into the details about how you can create it.
Dwell on Each Detail of the Project
Knowing the basics of the project is extremely important as it makes it easier for designers to grasp the concept and provide accurate results. Ask your project manager the necessary questions regarding the project and gather all the data.
Having all information can help marketers get a better idea and provide first-hand-drawn paper sketches. Quick sketches determine customer interactions and their expectations. It helps them visualize the ideas, communicate them, and create an accurate wireframe.
Usually, clients share all details about what they want in their project. It is the designers’ duty that they have to listen to those details and provide them exactly what they wanted in the first place. You can always discuss your opinions with them, but keep going with their requirements and deliver them exactly what they need if they do not agree.
Research Competitors
As mentioned earlier, keeping an eye on competitors is extremely important. When you research your rivals, you’ll gather the latest trends in marketing and all the customer requirements and design your project accordingly.
Check if your rivals have missed anything that you can leverage to enhance your project. Ensure that you test every trend before releasing your app and determine what would work best for your business.
Define your Concept Verbally
Along with sketches of the project, you can plan your thoughts on paper. You can brainstorm the ideas such as mind mapping, brand name development, and design patterns. While brainstorming the ideas, keep a time limit so that you can do it quickly without having to think too much.
Discussing verbally can help you develop qualified ideas. It will help you form a sentence that conveys your thoughts accurately. It allows you to stay focused on your concept throughout the designing process. Along with that, keep up with the latest UI/UX designs on a regular basis and determine if all favored designs are effective.
Develop the Design Concept
Once you finalize your concept idea, you need to develop the design concept so that you can start working on that. However, ensure that your design concept is completely different than your competitors so that you can easily stand out in the market.
Start off by selecting the color for your designs and then move to the fonts. While choosing fonts, ensure that your texts are readable and perfectly contrast with the background color. Typography has a direct impact on user experience, therefore, it is essential to test your designs with a few audiences to get feedback and find any loopholes you may have missed.
You can easily change the designs if you don’t enjoy the final version. You can modify the design or start off with something completely new. One thing you need to ensure is that the design concept is not the final version of what your products look like, it is a concept that ensures that everyone-client, designer and users are on the same page.
The majority of renowned mobile application development companies ensure a conceptual design with straightforward objectives. UI/UX design services must focus on the home screen to make the users understand how the app will look once it is completed. Also, the design concept must reflect the timeframe, budget, and technical requirements for the projects. Hopefully, this guide will help you create certain norms that can make your conceptual design seamless.
Kasey Flatley is a technical geek at Sysbunny who helps diverse specialists with their App development needs. As a manager for mobile application development for over 4 years, she is also involved with iPhone App Development projects.
