Constant Contact is one of the most outstanding email marketing tools used by many businesses. This tool makes it easier for you to create engaging email marketing campaigns that keep your business remain in the minds of your customers. But this is not the only reason for many businesses to refer to this platform. Instead, there are various reasons why you should use Constant Contact.
Meet Constant Contact!
In previous days, creating effective and engaging email campaigns has been a full-time, hectic job. Well, the good news is, today you could find modern automation tools to help you out.
Constant Contact is an online marketing company founded in 1995 that primarily serves small businesses. The platform allows business owners to initiate and control their email marketing activities. More than that, Constant Contact also acts as a website builder and online store. Additionally, it helps in leveraging social media among other services.
In simple words, this platform assists your business turn email marketing into an effective and cost-effective digital strategy. This could be beneficial as the number of email users worldwide continues to grow. In fact, it is expected to reach 4.3 billion by the end of 2023. Well…
Helps You Create an Interactive Email Campaign
You can think of email as a bunch of text and multiple images. But why use such a static approach? After all, the Internet is an interactive place. Constant Contact has proved in its demo how it helps you to create interactive content for your emails.
When used correctly, you could create email campaigns that benefit both your business and your customers. This not only assists to increase engagement and attract potential customers. Better yet, it also makes working with your customers feel more convenient.
From the customers’ perspective, you could make them be more likely to open and interact with your email. How? By making them feel that your email adds extra value to their daily life rather than being flooded with advertisements.
Starts Your Marketing Emails Based On the User Behavior
Effective marketing is about understanding what your customers are looking for and communicating with them as effectively as possible.
This is where Constant Contact auto-trigger works well. From its interface, you could easily start your marketing email or an entire series of messages depending on your actions. Even better, Constant Contacts API allows you to go further by integrating its functionality with your website.
This means that whenever a user does something (such as clicking a link on your site or reading one of your previous emails), you could automatically send a follow-up email accordingly.
For example, you could set up an automatic trigger to send a special coupon when a returning customer unintentionally navigates to a specific area of your site. Not only would this high targeting enables you to show only the coupons and discounts you are most likely to use. Furthermore, it would remind you what you should offer.
The cool thing is, this automatic trigger is also possible to generate a series of emails in an inactive state. If a customer doesn’t open your email, you could automatically resubmit or send a customized message to grab their attention.
Assists You to Create a Sign-Up Form Easily
As we all know, email marketing starts with collecting email addresses. That said, you need a reliable and exciting way to grab the users’ attention and ask for information.
Some companies and websites are quite forceful and spam their email collection methods. When you use this tool, you could create dynamic signup forms easily. These forms could be created based on a variety of actions that users would naturally do on your website.
This would open a way to get those new users to subscribe to your mailing list. How? As it allows you to create targeted messages that are only delivered to users who perform specific actions. So, instead of the offensive pop-ups that hit everyone on the site, you could eventually create a carefully targeted signup form.
The interface of this tool enables you to create an attractive registration form easily. All you need to do is just copy and paste it into your website and let it work.
Track the Results In Real-Time
In many ways, email marketing is a game of numbers and expectations. You send out multiple emails over days or weeks. Definitely, a little patience is always required while waiting for the results.
Well, this doesn’t mean you have to wait silently without any clue. The real-time tracking feature from Constant Contact gives you all the information you need to keep up with the flow. In this way, you could ensure to have up-to-date email marketing campaigns.
Many reviews from businesses that use Constant Contact mention that this tool enables them to track new and lost subscribers. They also could see how many emails are opened. Additionally, when users complete these steps, you could get an accurate figure on how many people are sharing your emails.
Integrates with Your Favorite CRM Software
With this remarkable tool, you could also find even the smallest details about delivery speed, such as how many emails were marked as spam.
The best thing is, Constant Contact integrates perfectly with your favorite CRM software. This tool works excellently in providing detailed analysis with charts, animations, and eye-catching graphics. All could be easily viewed right from your CRM dashboard.
In addition to all the great reports, it provides some helpful advice on how to interpret the results. Eventually, allowing you to measure the success of your email campaigns.
Here Comes the Pricing…
This tool offers a wider range of plans. First, there are plans for a website builder offered by this platform at only $10 monthly. The pricing for all plans in Constant Contacts is quoted monthly and would be based on the number of contacts in the user’s email list or database.
You could n send as many emails as you want without affecting your monthly fee. Some interesting discounts are available if you would go for 6-month and 12-month prepayment. For a standard email plan, it would cost $20 monthly. If you want to go for email plus. The plan would be started from $45 monthly.