How can you keep your touch screen kiosk content creation business resilient and future-ready?
Never before has this question meant so much to the world as it does now, in the midst of unprecedented adversity that is changing the industry and signaling the need for creative change.
If you pay attention to expert warnings and forecasts, or how your own interactive touch screen kiosk business performance is influenced by ever-changing socioeconomic conditions, you know that nothing in your marketing strategy can remain unchallenged or unchanged.
Numerous stories of failed companies and others that have survived a series of industrial transformations and revolutions have taught us that to survive, businesses must metamorphosis.
But how do we achieve the “appropriate” type of metamorphosis? To be honest, there is no single panacea. The circumstances are tense, and not all touch screen kiosk projects serve the same purpose.
That is why we would like to share practical insights gained from our experience as the provider of the premier interactive experience creation platform.
Intuiface has blazed a trail in the ever-changing world of digital signage.
From a software standpoint, here are some all-encompassing strategies that could assist your content creation business for touch screen kiosks in remaining resilient and future-ready during the industry rollercoaster.
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Save money (without giving up on quality)
To state the obvious, one of the most difficult issues that any business faces are keeping costs low. Lower-cost delivery often means a larger margin and a selling point for agencies and service providers of all sizes. Lowering costs means the less financial risk for end-user brands and organizations.
As a result, when launching new touch screen kiosk projects, many people begin by considering the cost of key investments: hardware and software.
Because hardware frequently falls into commodity buckets, price comparison can be fairly simple. Software? Not quite. The price tag frequently does not fully represent the actual delivered value and outcome quality.
You are correct that the topic here is still cost. However, you cannot ignore the fact that quality and price are inseparable factors that, when combined, translate into “value.”
Is the platform up to date and user-friendly?
Ideally, you’d have a modern and user-friendly kiosk software with a sophisticated toolkit that allows you to do more with simple approaches.
When adding and moving around content such as 3D models, Flash animation, pdfs, videos, and so on.
Just make sure it feels intuitive in your hand.
Look for features such as drag-and-drop, automatic layout setting, and pre-made design assets.
Is data security included in the package?
When designing and deploying a personalized kiosk experience, you will undoubtedly access, manipulate, share, and display personal data, much of which may be sensitive and private.
Digital content deployers are responsible for securing data in a world where privacy concerns and demand for data-driven digital experiences collide.
Improve data security and communication to gain visitors’ trust while reducing your own risk of potential data breaches.
Protecting data by adhering to strict information security standards is especially important for agencies and service providers.
It’s important because it fosters trust with enterprise customers.
How can I tell if software accounts for data security?
Check to see if it meets information security standards such as ISO 27001.
Intuiface is currently the only digital signage company that has been certified for compliance with this globally recognized information security standard.
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Time is precious
A typical touchscreen kiosk project will go through the following stages: planning, creation, prototyping and editing, deployment, and device management.
You’d want to make this process as quick as possible because time is money.
Shorter delivery times mean higher customer satisfaction and retention if you provide your service to end-users.
Here are some ideas for improving project time management.
Do not rely solely on a centralized content management system.
Use a Digital Experience Platform to dynamically pull content (videos, images, and text strings) from a network of external content repositories.
You can avoid manually managing information within a siloed system, which may also necessitate reconstructing the design and layouts each time you make updates.
Keep collaboration and sharing as simple as possible.
Before delivering the final product, you may need to iterate through numerous modifications and prototypes.
Use software that enables you to easily share your work and iterate quickly.
You can get around coding by cheating.
Creating highly interactive, gratifying, and purposeful experiences do not have to be time-consuming. It is necessary to use complex coding skills or use outside specialists.
With quality in mind, provide your team with a no-coding tool that allows you to remain agile and future-ready despite technical barriers.
There is no shame in being creative with your software! Look into Intuiface, a no-code kiosk software.
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Extend beyond touch
Because of the extraordinary penetration of mobile phones and tablets moving beyond the convenience of touchscreens appears nearly impossible.
However, how people’s attitudes toward public-facing touchscreen use have been significantly impacted by the recent pandemic.
So we can’t predict when people will abandon touch screen displays.
Maintain touch, but consider adopting touch-alternative options concurrently to gain a competitive advantage and future-proof your touchscreen kiosk.
The good news is that there are numerous alternative solutions available.
And they are easier to implement than you might think.
Some of the most popular on-screen touch alternatives are listed below.
- RFID/NFC: RFID/NFC systems uniquely identify tagged items. Lift and learn and Tangible objects are two examples of applications.
- Voice Control: Voice control is a technology that uses the spoken word to capture information or commands. Alexa, Cortana, Siri, and Google all have speech recognition capabilities. Do you make use of one of these?
- Beacons: Beacons are essentially RFID/NFC variants. The underlying technology is different, but the outcome is the same.
- QR or Bar Codes: Allows visitors to bring objects to be scanned or scan displayed codes to view information on their phones.
- Gesture: Both start-ups (such as Gestoos and Ultraleap) and large corporations (such as Google Soli) are working to enable untrained bystanders to interact through hand motion.
- IoT: The Internet of Things refers to the facilitation of interaction with connected objects, such as using a screen as a mediator between the audience and the device.
- Computer vision: The use of camera-initiated pattern matching to identify gender, age range, and other characteristics anonymously. Consider Sightcorp, Intel OpenVINO, and Quividi.
- Eye-tracking: Amazing but true, there is a technology that allows businesses to track where their customers’ eyes are focused, identifying hotspots of attention.
