Search engines help people to find and read the content that solves their challenges and helps them in achieving their goals. So, publishing excellent, well-researched material could be the best way to gain good visibility over the internet. However, it is not enough. Some other things attract the attention of search engines. It is the equation of several factors that ultimately determine your position on SERPs. In this post you will read about those other factors that are equally necessary to get you a reasonably good ranking on search engine results pages:
Establish your authority by mentioning credentials
Content quality and optimization is the main factor that determines your rank but it is not the only one. Google concentrates on a bunch of key factors or signals to determine your SERPs position. For instance, authority and trust factors matter a lot too.
To make sure that you can at least improve the points that are under your control, it is important to follow stringent editorial standards. So, it is always best to maintain high editorial standards to filter out any material that scores low on the trust factor. Secondly, it is equally important to get your material reviewed by an expert reviewer with solid credentials. Don’t forget to mention those credentials and relevant links in the right format to make things easier for search engine bots.
Guide your readers’ actions with CTA (Click to Action) elements
Publishing content has dual objectives- educating readers and growing your business. Many times, an overdose of information without any action suggestions may not only irritate the readers but also cost you golden opportunities. A good strategy to lose such readers and conversion opportunities is to widely incorporate the right CTA (or Call to Action) at the right position. Suppose you are a professional web designer and have created a post on how to create a website independently with WordPress. You can start your post by saying something like “You can create a fairly decent website using WordPress, but for a full-fledged commercial appeal hire professional web designers”…. With the last 3 words hyperlinked to your sales/services page. It will enable such potential clients to quickly jump to your services page and if prices/services seem fine they may proceed and hire you at the same time.
Automate the tasks to save time and increase accuracy
Automation plays an important role by compressing the time and saving your energy and attention that you can utilize for more mission-critical tasks. For instance, checking the SEO potential of your content becomes a quick task with the help of tools. When you use specific digital tools that automatically assess and accordingly grade the SEO relevance of your content. With the help of these tools, you get a solid idea about the overall SEO profile of your content. While Google doesn’t discuss its algorithms in the open, using such tools can offer you a closely approximate idea of how your content might perform on relevant searches.
Use schema to achieve the famed zero position (Rich snippets)
Schema content helps search engines to gain a quicker, better understanding of your content without struggling much with navigation. By using schema in the right way you not only help Google to understand your page faster and better but also create additional opportunities to rank in rich snippets- the famed zero position that gets an elite visual position due to its format and extra digital real space.
Some of the important components of schema that multiply your chances of being included in snippets are Event, Breadcrumbs, How to, FAQ, and video material.
Offer a safe and smooth user experience
There is no single factor or a few exclusive factors that affect your site ranking. To be more precise it is a healthy equation of several factors Think about the factors that construct the overall user experience. How well synced all such factors are. For instance, you might have created a very rich blog post on buying Gold online on your eCommerce site. It will keep audiences engaged and a few of them might be the ones looking for information on a few fine points before making the purchase.
Now as your article satisfies their queries, they are ready to buy gold from your site. However, as they move to the shopping page and checked the address bar, a sign of a potentially unsafe website (HTTP/warning signal) suddenly makes them cautious and they will grow suspicious. Concerned about the safety of their transactions and sensitive payment card data, most of such potential buyers will drop their decision of buying from your site. So, make sure you buy a SSL certificate for your website. Likewise, various other factors may alert the readers as they visit your site. So, make sure that your site follows the ideal guidelines in terms of design, security, shopping experience, payment methods, and loading speed. Think about anything that directly affects the user experience or their perception of your brand.
Good content makes it easier for you to enjoy higher visibility and attract the right traffic. However, you also need to support the content with other factors that establish credibility, build authority and help you gain better chances to positively influence your targeted audiences. In this post, we discussed some key factors that can easily multiply the worth of your published material by elevating your authority and increasing your chances to rank better.