Mobile app traffic grew 222% in the past seven years. Mobile users outnumber desktop users, and similarly, mobile applications are dominating the website apps. No doubt mobile apps are better than web applications and are taking the world by storm.
Mobile apps offer versatile functionalities. You can use them for communication, entertainment, running different business tools, information, banking, and monitoring smart devices in your home. You can even monitor your health using a mobile app and consult with doctors within the comfort of your home.
That’s the reason small businesses need to catch on to this trend quickly. A mobile app can assist your small business to grow, engage, lead generation, brand awareness, and, most importantly, conversions. In order to grow your small business and improve it, you must plunge into new trends to stay competitive.
Enhance Brand Visibility
Your brand comprises everything that makes it unique among its competitors. It includes the colors, services, logo, design, etc. When you include a mobile application in your digital marketing strategy, it offers you an edge over your competitors who don’t have a mobile app. It is also a smart and latest way to enhance your brand awareness.
Having a mobile application helps your brand’s authority and credibility. Using it, your consumers can reach you out easily, giving them the surety that you are there for them. Mobile applications also help you inject promotions and content constantly to keep your customers engaged and updated.
Offer Better UX
The features of a mobile device differ from that of a desktop. So, businesses need to ensure that their websites are also mobile-responsive because the majority of people use mobile phones rather than desktops.
The designers need to focus on making apps efficient, searchable, and usable to stand out in the highly on-the-go consumer market. The developers have already raised the bar in the UX design. For instance, mobile apps today are using gestures to improve the UX and enable users to do the tasks related to the application with ease.
Offline Access to Business
One of the most significant advantages that you get when you are using an app to grow your small business is that your users can have access to your business even when they are offline. Web applications lack this feature because they work only in an HTML environment that needs an internet connection.
In this way, you bring your business closer to the consumers, wherever they are. As much as is the physical location is crucial for any business; digital space is also a valuable asset. Changes and updates made offline can be uploaded once the device gets an internet connection.
Build Consumer Loyalty
If you want long-term business success, you need to pay careful attention to customer loyalty. Mobile apps are the perfect way to build consumer loyalty. They give consumers the impression that the business is personally attending to every customer separately, and you can better interact and engage with them.
For example, push notification gets more responses from users that convert as compared to desktop advertisements via websites. Mobile application push notifications get an amazing 90% open rate as compared to email campaigns with around 30%.
Offer On-Demand Delivery
On-demand businesses serve their clients more effectively with the help of mobile applications. To grow your small business, you need a mobile application to stay in touch with your customers. In this way, you can stay in the loop and won’t have to close the business in any situation like the global pandemic.
When you move your business online and create a mobile app, you can reach your customers regardless of the circumstances and offer the best on-demand services. For example, there was a huge rise in food delivery and logistics applications during the COVID-19 pandemic as people were confined to their homes due to social distancing regulations.
The global crisis gave an opportunity for small businesses to compete with the big brands and meet their customer’s needs.
Improve Digital Marketing Strategies
You can easily integrate mobile applications with other digital marketing strategies. For instance, you can integrate them with different social media platforms for enhancing your brand placement. When you generate leads from the mobile application to your website, it improves your SEO digital marketing strategies.
Push notifications also enable you to send localized and personalized promotions to your mobile app users, and thus it ties other marketing campaigns to your application.
Mobile app development improves customer service and business. You will see enormous benefits, particularly when you connect your mobile application to your website through an efficient landing page. It strengthens your sales strategies and enhances the lead generation process overall.
Mobile applications expand the platform for your company. If you want to expand your small business, you can’t do it without a mobile app, and Xavor Corporation helps you develop that amazing app. We have nearly three decades of experience in the field and help you not only in ideation but convert your dream idea into an amazing app.