Any round-table debate on lead-generation metrics is a favoured topic.
Because these metrics are simple to track, people get enthusiastic about the amount of Facebook likes, webinar participants, and white paper downloads. However, there is an issue with these indicators because they have no bearing on measuring revenue that is directly tied to your growth marketing strategy.
It’s not enough to know how many new Twitter followers you gained last month or how many new visitors came to your website. The main focus should be on your ability to account for revenue gains related to actions made in your growth marketing strategy.
This is how it goes: Almost every business is asked how their sales figures improved as a result of their digital marketing investment. “We got 976 leads last month, therefore some sales came from it,” the organisation responds. This is unforgivable.
Imagine this conversation being turned on its head; the company is able to respond to the question by showing their sales increase to the penny while also claiming a return on marketing investment of over 120 percent.
Having total clarity and understanding of which initiatives did effectively and which ones failed, as well as analysing that data to make improvements to your growth marketing strategy, will result in measurable revenue increases and year-over-year growth for your company.
When you connect with the top digital marketing companies with unique company growth stacks, you gain access to a marketing process that has proven to be effective in assisting you in meeting your revenue targets in a measurable environment enabled by the proper tailored tools and techniques.
We can link it to assist your firm achieve its specific objectives, and the Growth Stack thrives in a fast-paced environment.
This post is for CFOs, CMOs, marketing directors, and other executive decision-makers who are responsible for ensuring that their marketing investment yields proven, actionable revenue benefits.
Accept the New Buyer.
You must have a thorough understanding of how today’s new buyers perceive services and products in order to accomplish measurable revenue growth through marketing services. This necessitates knowledge of how they make purchasing decisions.
Consumers no longer rely on salespeople to educate them; today’s “new buyer” is savvy, conducts research, reads white papers, attends webinars, reads review sites, and participates in discussion forums.
Without the assistance of a sales force, today’s shoppers uncover their own pain points and make associated purchasing decisions based on the content they read. Instead, they perform their own study without the help of anyone else.
Businesses must stay mindfully present of the “new buyer” with the purpose of tracking their activity and influencing their activities in order to streamline their growth marketing approach and track revenue increases.
The Purchasing Cycle as a Process
Consider the first interaction your buyer has with your content as the start of the revenue cycle. The buyer cycle will be complete if your lead has diagnosed their problem, recognised your product as the final answer, and made a purchase.
The key challenge for businesses is how understanding the purchase cycle can help them achieve measurable revenue growth.
Years ago, it was difficult for sales and marketing teams to connect effectively in order to complete the sales cycle. Today, growth marketing firms can use a CRM that combines marketing and sales, making each equally responsible for revenue generation.
Marketers may pinpoint the elements of their marketing and sales activities that perform effectively (and sections that fail) when they use a single platform for segmenting marketing channels through a revenue-generating plan. As a result, we can link generated revenue to the activity that started it all.
Team Alignment and Revenue Growth
One of the most common blunders businesses make is incorporating marketing into the sales process, adorning it with gleaming new analytics, and calling it a day. We must streamline marketing and sales so that they can work in tandem.
Make sure that everyone on your sales and marketing teams uses the same vocabulary. All too frequently, we often misunderstand or incorrectly construe wasted revenue arises, leading to a course of action with a negative outcome.
Streamline Your Equipment
Digital marketing necessitates a variety of requirements. If you look into a few companies, you’ll notice that they all have an absurd amount of tools and plugins. Companies feel forced to build their armoury of tools, from Google Analytics to MailChimp, and from SpyFu to SEMrush, due to the fragmented and expansive environment they are trying to grow in.
To begin, understand what your tools are capable of. The majority of people use less than half of their toolkit’s potential. Then, rather than using one tool for each work, establish the sales and marketing-related duties you’ll carry out and hunt for solutions to carry out the plan via various initiatives from a single platform source.
To comprehend the big-picture metrics that matter, we required a streamlined strategy that allows for easy income tracking by permitting data-collection.
It’s critical to get a clear read on the data that matters, so using a CRM with marketing automation that performs the proper activities while gathering the data that matters and we can trackback to conversions which that will enable measure it and have the scalable growth.