One of the most important elements of a successful Instagram marketing strategy is to have in-depth knowledge of your target audience. If you don’t know your followers’ interests, motivations, and when they’re online, you’ll have a hard time producing content that might be of interest to them. So it’s important to learn how to find your target audience on Instagram and discover the best Instagram targeting tactics to reach them. This content aims to help you do just that. Let’s get started right away…
Get Started With Your Buyers
If you have a brand, you probably already have a buyer persona, an ideal customer profile to which you want to market your product. You can use this information to define your ideal Instagram audience. Add more details to their profiles by asking your marketing team what the typical customer looks like and then looking at your Instagram Analytics data.
You must ask yourself these four questions:
- What is my product?
- What audience do I want to attract? (Or who is my product designed for?)
- What is my target audience looking for?
- And how do I attract that target audience?
Analyze Your Current Instagram Audience
Demographics about your Instagram audience can be very helpful when starting your research. In the Instagram app, go to Insights and select Audience. Here you can see the three most basic statistics about your followers: their gender, age and location.
- You can use this data and reach your target audience, especially when publishing Instagram ads.
- Based on this data, you can get an idea about your followers. If your ideal audience is middle-aged men and most of your Instagram followers are Gen Z women, you probably need to rethink your strategies.
- If your overall buyer persona aligns with your demographic on Instagram, then you can work to reach more people who fit that persona.
The next step is to understand what your target audience is searching for on Instagram. For example, let’s say you sell jewelry. You need to understand what the audience looking for such products is searching for, especially on Instagram. You need to know what are they doing on the platform? Are they using Instagram for inspiration? Or are they looking for clues? Want to learn how jewelry is made? Want to understand the difference between 9 carat and 18 carat?
The main thing in target audience research is to find the personal preferences, interests, habits, life philosophies of your followers, in short, what statistics cannot show. But demographic statistics will never give you this information. So how can you find them? Follow the next steps.
Stalk Your Followers
Who isn’t stalking in real life 🙂. Stalking is definitely something worth doing during your Instagram audience research. See who the people are following you. Better still, look at who the people interacting with are.
For this, click on the people who like or comment on your recent posts. Check out what they write, what tags they use, and their preferred language by logging into their account. If you find that your followers use a lot of emojis or abbreviations, you can include these emojis and abbreviations in your descriptions to make your posts more appealing. Once you’ve done that, look at what your followers are following and see who is following them.
This will give you a clue as to what your followers are searching for on Instagram. You can even learn about their interests with this method.
So how can you use this information? If your followers follow fashion designers heavily with you, you can share an inspirational quote about fashion once in a while and observe how you interact with your target audience. Or let’s say you noticed that most of your followers follow fashion influencers. Then you can run a marketing campaign involving these fashion influencers.
Giving try for Social Media Marketing Services
The interest in social media is increasing day by day, and users are struggling to get more followers. Especially on the Instagram platform, the real Instagram follower service has become very popular. In recent years, Instagram has attracted attention as the platform where photos and short videos are shared the most. Thanks to Instagram, you can share the photos and videos you have taken in a very easy and high quality way, and at the same time, you can make your profile popular with the buy Instagram followers cheap services from Flowline Center.
Your number of followers is very important for your posts you share on Instagram to reach high and target audience. The number of followers also affects your number of likes. The more followers you have, the more likes and interactions you will have. That’s why most Instagram phenomena with high followers become popular by buying followers.
It is known that especially the phenomenon pages have made a fortune with Instagram.
Instagram audience research is a work in progress. The more you work on it, the more you learn about your target audience. In this way, it will be easier for you to determine your content strategy.