Stunning graphic illustrations give life to your brand. They convey a strong message that sometimes words alone cannot fulfil. Graphic illustrators not only take a brand and turn it into art. They also absorb everything there is to know about a brand. In the age of short attention spans, illustrations instantly catch the eye and intrigue audiences.
How do illustrations captivate people to pay attention to your brand? From subtle patterns to eye-popping visuals, graphic illustrators make brands memorable in more ways than one.
Unique Brand Logo
When audiences think of your brand, the first thing that pops up is the logo. That’s why your graphic logo design should be distinctive while also reflecting your brand. You don’t want people to associate your brand with competitors or mix up your logo with an entirely different brand. An illustration has the power to deliver a brand logo that already shows the brand’s purpose at one glance. You can also integrate the illustrated logo into your marketing materials.
Artistic Storytelling
More people are inclined to read a story with pictures. With graphic illustrations, you can enhance brand stories and marketing campaigns. They can also accompany the copy for more vivid storytelling, imagine a children’s book but for diverse audiences. The illustrations are influential enough to evoke different emotions from your audience and what you want them to feel about your brand through the story.
Stunning Publicity Materials
Illustrations give your catalogues and flyers some spice. Instead of fancy fonts or a string of text alone, illustrated publicity material will stick. Show what your brand is all about with colourful or intricate art. You can utilise these illustrations as social media posts and print ads. Whatever the purpose, illustrated work is bound to have audiences hooked.
Not Your Typical Product Packaging
We all know not to judge a book by its cover, and yet we subconsciously pick up a snack with a nicely drawn monkey on it to take a look. We are all drawn to aesthetically pleasing images. When was the last time you purchased a snack not on your shopping list simply because it looked enticing? People find visual imagery appealing, and product packaging is no exception. Packaging design can help keep your brand’s personality alive and attract new customers. Illustrations also provide better recall.
Distinct Brand Patterns
Patterns are a delightful way to add more personality to your brand. They’re subtle at first but play a huge role in putting together your overall branding. Like your logo, the patterns you use can also be what sets your brand apart from the rest. Patterns add a fun element to your brand’s design. You can go for bold shapes or intricate patterns, all depending on your brand.
Branding Like No Other
Although other brands also recruit graphic illustrators and designers, your brand will still be unique. As mentioned earlier, they take time to know your brand. Every creative decision is dependent on your brand’s vision, mission, and identity. Of course, with the basics, they can execute imaginative solutions to make your brand design even better than it was before.
If you need a professional’s creative mind (and hands), you can always utilise graphic design services to make your brand stand out from the crowd.
