Introduction
It is not always necessary to have customized packaging although it is preferred still many people who start their businesses cannot afford or do not want to have custom packaging.
There are small items that people are selling like candies, sweets, nails, rubber, etc. They are selling these items inside plastic bags. And the plastic bag is covered with a card known as a header card.
For those who don’t know what header cards are. These are cards that are placed on top as a covering of plastic having items. All the product and brand information are placed on these cards.
You can have heard cards for small items that you sell. Many small businesses that are operated at home and provide hand-made products use these header cards at the top of the plastic bags.
This is what we are going to discuss. We will discuss how these cards play an important role in packaging and what features are required for a header card to have.
So, let’s begin.
Important Roles That Header Cards Can Perform.
There are a lot of roles that header cards can play but we will discuss some of them.
Branding Opportunities
If properly used these header cards can be used as a great branding tool. Businesses use them to promote their products by giving discounts.
You can also achieve branding by using the brand and product-related marketing taglines that can be placed at the front of the heard cards.
Customer Relations
Client and customer can be made satisfied by using header cards. When you provide all the product information on the card that makes the customer satisfied.
What does a customer need before buying a product? They require product information price. Although there are more things but these two are basic information that customer requires.
Low Cost
These custom header cards can be obtained at a low cost and are inexpensive as compared to complete packaging. Businesses that test their products or some small-scale businesses use these cards.
Uniqueness
As it is not used so widely as complete packaging so there is room for unique features that could help to stand out from the crowd.
One of these unique features can be having a different and unique shape of header cards that people are not using.
Complete Transparency
When we talk about transparency, that means you can show your product as there is already use of plastic bags that are transparent, so you can use this to your advantage and at the top, you can have a header card that would describe the product.
Best Options for Header Cards
Materials
For header cards, you can use materials from cardboard to kraft paper. These materials are strong and eco-friendly and can be the best option for making header cards. Header cards should be sturdy so that they can be on top of the plastic bag to provide information.
Shapes And Styles
For header cards, you will see mostly square and rectangular shapes are utilized. But you can have something unique as well for attraction.
Brands can have a rectangular shape that has a semi-circle at one end or can have a shape that is a little dazzling as well.
These different shapes give stylish look to the header cards and they look attractive.
Designs
Just like in normal packaging, header cards must have unique brand designs. The design should be interesting and attractive. Remember that businesses have a design that represents their work.
Having a design that represents something else will fail to inspire the customer.
Finishing
Finishing should never be compromised. Yes, businesses are using header cards.
