If there were almost 3000 websites in 1994, how many would be on the internet in 2022? According to Statista, there were 1.88 billion websites in 2021, and since we entered 2022, the number might have increased and crossed 2 billion. The number of websites increased significantly when Google arrived.
If there are 2 billion websites, many of which are related to similar niche businesses, is it very easy to stand out and excel in your business? The answer is no. Therefore, it’s crucial to improve your website and stand out in the internet world. Below, we will discuss nine mistakes that every business person must avoid to improve their website.
Avoid These 9 Mistakes:
1. Not searching for Domains
If you decide on a name for your website and search if it’s available, and then choose it, that would not be a very wise way to buy a domain name. You need to search for high-quality domains that match your domain and choose from them. High-quality domains are more expensive than other domains. Hence, if you can’t afford such a domain when you start your business, you can purchase them later. Facebook bought the fb.com domain for $8.5 million six years later in 2010 as they made Facebook in 2004. Whether you write facebook.com or fb.com in the search address bar, it will take you to Facebook.
2. Non-SEO website
If it’s a business website, it’s a must that you optimize it for search engines. A fundamental purpose of a business website is to appear on the search engine results page so people can visit it and make a purchase. If it does not appear in the results, users will not visit it, as they won’t know about it. That’s why you need to optimize your website content according to the queries people search on search engines. Otherwise, your website won’t appear on the first or second page. For this purpose, you can hire an SEO expert who will optimize your web content to make it appear on the first page of the search engine results.
3. Not Making it Mobile Friendly
Now, this is not much of an issue nowadays, but a few years back, it was told to every developer to make responsive websites. Now designers and developers make responsive websites that work perfectly on every device, whether you use it on a tablet, cellphone, or computer. However, this is another technical thing, and you need to hire an expert web developer for this purpose. Along with having a mobile-friendly website, speed is very crucial. If your website loads in over 3-4 seconds, users will close it, and your bounce-back will increase, which will affect your business.
4. Complicated Website with Lots of Things
If your website appears like a market, having lots and lots of elements, stuff, users will feel confused and annoyed, and they’ll leave your website. That’s because they would not know where to look for something as everything is so messy and complicated. So, avoid making such unorganized-looking websites. A business website needs to be neat-looking.
5. Broken website pages
We often visit website pages for a specific product and see a broken link, or the web page is no longer available. A good business is aware of what it has and doesn’t have and takes care of its store. Otherwise, it gives the impression that you don’t care for your customers. Similarly, you need to check if all the links on the website are working perfectly.
6. Bad Copywriting
Good copywriting is very crucial for a business website. If everything works well from SEO to website speed, but your copywriting is poor, you won’t sell anything. An excellent copy is very critical for your products on your website. If you can’t convince a user that your product is good enough, it isn’t easy to get sales of your service or products. However, it’s challenging to find someone who can write a good copy for your product nowadays. A professional who charges enormous amounts also writes annoying and nagging pieces of copy for you, which some users hate. So, you need to choose a copywriter carefully.
7. Automatic Audio Playing
How annoying would it be if you open a website and a person speaks with no permission, and you don’t even want to hear that? Avoid doing it on your business website. However, you can include a title video on your web page that describes your services. That’d be a better option than automatic audio playing on your website.
8. No FAQ section
Often, a user lands on your website and wants to know your return policy, and if his delivery is late, he wants to know what to do next. You can add an FAQ section on your website to make it all easy. It needs to have all the questions a user can ask you. Moreover, a contact form, phone number, and address of your company and business are essential too. Since sometimes a user has a query not available in the FAQ section, contact information is vital to include on your website.
9. No SSL
SSL stands for Secure Sockets Layer. It’s essential for your website’s security and, more importantly, for a business website. If your e-commerce store doesn’t have SSL, users will not purchase from it. Moreover, it’s not safe for users to enter their debit card information on your website.
If you have a website that is not performing well, or you want to make a new website for your website, you can reach out to any good company that offers affordable web design services.
Also Read: How to Design Pyramid Boxes Attractively
