A lot of people talk about how the retail scene is changing, and we can see more and more people buying their stuff online. For baked goods, you may be wondering if this is the case, and if so, does that indicate that the bakery in the store is on its last legs?
Contrary to popular belief, consumer surveys show that having a bakery on-site will give merchants an advantage over their competitors. A mandatory visit to your in-store bakery can increase pedestrian traffic to your physical areas. Online Bakery in Canada is the best choice.
Choose The Best Production Process
To begin with, 97% of Canadians prefer to buy groceries online from the Brick & Mortar Establishment, Understanding Grocery Shoppers in Canada).
- In 2018, 55% of Canadians claim what they want before they go to the store, according to a Store Mental study.
- 55% of Canadians say they know what they want before entering the store, and 48% follow an accurate schedule when they walk into the store.
- The freshness of their food is the main reason why Canadians still choose to buy bricks and mortar.
- Both bread and baked goods are important in these bakeries, 54% of Canadians claim to buy bread, and 43% claim to buy baked goods from these bakeries.
Same Day Baked
In addition to the prices, customers cited “same day baked” as the most important idea. So, when asked why they choose to shop at the in-store bakery. The second-best answer was the refreshment factor, which was the recipe. When it comes to baked goods, the most important thing has always been the benefits of freshness, taste, and health. The in-store bakeries prefer freshness, which can make a difference in attracting customers.
Focus On Service and Quality
On the other hand, there may be some improvement in these in-store bakeries. Mantel found that 39% of Canadians believe that “stand-alone bakeries”. Such as bakery shops, offer a better experience than in-store bakeries, and only 21% think that we are the grocery store’s specialty. Will visit Online Bakery in Canada. “According to Mantel. If you want to make these in-store bakeries a destination, you need to focus on service, quality, and innovation.
Shopping Experience
In addition to research, research shows that in 61% of cases, “local” is important. The authenticity of these bakeries is important to us because we feel that the term “locally made” can mean a lot of different things to different people. Refreshment can be guaranteed by looking at how the bread is prepared. The aroma of freshly baked bread and the product offerings influence the customer’s purchasing decision in the store. Getting to know more about the ingredients and the flooring behind the bread or cake. In addition to smelling and looking at them, can enhance the shopping experience in the Fresh Bakery section (2018, Ipsos, Qualitative Online Bakery in Canada Category Shopper Research).
Encourage Customers
According to Uprates Canada, these in-store bakeries are an important category for retailers. They can become a destination category and encourage customers to visit your physical locations. Customers will want to return to the bakery after seeing the bakers at work. So, smelling the bread, looking closely at the offers, taking samples of the items, and providing them with more information.
Summery
If you’re interested in editing Online Bakery in Canada category product portfolio. So, we can help you choose the best production process and provide business ideas that are available worldwide and locally. Based on research. That’s why Uprates has developed a unique category management strategy that takes into account the unique features of fresh bread products and your business model.
