How to Become SEO Writer: Each SEO blog and article we produce at The Content Factory helps drive traffic to our clients’ websites. It is easy to introduce your brand to potential customers and clients by posting fresh content on your site regularly.
There is no point in just throwing words on a page and expecting people to come running. Article writing services that specialize in SEO know that if you build it they will come… but only if they build it properly.
We’ve compiled a list of 9 secrets of professional SEO article writers.
1. Start researching keywords.
It makes sense to take the time to make sure Google notices your post if you’re going to publish content anyway.
Create a keyword spreadsheet by determining what people are searching for (and what you can compete for). Use the right tools to figure out where you rank for the keywords you target, and track how many times you use each keyword in the content you produce. In fact, we’re now affiliate partners with SEMrush, because we love it so much.
2. Put the keywords into action.
SEO content writing used to be all about stuffing keywords into your writing – but that’s not how the game is played anymore.
Even though you should still use your target keyword throughout your article, forcing it throughout your copy won’t really move the dial much (in fact, it may even backfire). You should be tactical whenever you are implementing a SEO strategy.
Make sure the keyword appears in your title, the first 300 words, and the first H1 or H2 of your article (though it isn’t necessary to hit both – just make sure you include it in one of them). Your next step should be to try variations of the keyword you’ve chosen.
Adding to that, you should never have trouble fitting your keyword into your copy. You shouldn’t feel like you’re writing jib berish when you’re using your keyword – if you feel like you’re using it unnaturally, you may have gone too far.
Search engine users are looking for that particular phrase so that they can learn more about it or buy it, so providing them with the information they seek makes sense. If you do so, you’ll get more clicks – it’s one of the tricks of the trade for article writers who are experts at SEO.
3. Write about a topic that interests your audience.
Ask yourself this question before you begin any kind of SEO writing: who cares?
Honestly, we’re not joking – article writers tend to just pump out content for no good reason, without any proper strategy. People forget that you’re writing for actual humans, not Google’s algorithms – they don’t read your stuff!
Whenever you write, you should always strive to provide your readers with some sort of value. Do you have anything of unique value to offer them? Is there anything you can offer them that is unique? Would you like to share any knowledge you have that is unique?
You know your business better than anyone else – take advantage of that.
You can at least talk about recent news pertaining to your business if not. Check your SEO keyword list and see what kind of lists, link baits or in-depth posts contain the keywords you chose. Interviewing some experts is a good idea (if you quote them and feature their expertise in your post, they’ll be more likely to share your content via their social channels – you can use a larger network to grow your own).
4. Understand what technical SEO is
If your site is not indexed, no amount of keyword optimization will help you.
Writing is not a technical skill, and you are not expected to know how to migrate a site or enable HTTPS across the entire domain. You won’t need to know how to optimize a crawl budget, and you won’t need to know how to minify JavaScript either. You can become a more effective SEO writer by learning some technical SEO facts.
The first step in building a strategy is knowing how Google crawls pages and awards link authority. In the end, content writing goes beyond writing a single post – it’s about writing several (and linking them together).
You can help make your blog more efficient if you know how its structure works. In turn, this will result in a backlink giving your site maximum benefit from it.
The SEO process involves a lot more than just optimizing a website for keywords.
As an SEO writer, you should have skills such as keeping your images small and ensuring there aren’t too many popups on any one page. Additionally, you should make sure your blog posts are properly indexed.
You can get a free audit of your technical SEO efforts
You will receive a thorough SEO audit within an hour if you complete the following form. In this article, you’ll learn about the top three technical SEO issues that could be harming your organic traffic.
5. The length should be sufficient to count.
While it is true that 100 words of fresh content is better than no content at all, how much value can really be delivered in a Tweet?
Longer blogs and articles are usually given preference by search engines, and for good reason. I recommend at least 600 words, but if you can get to 1,000 or more, that would be fantastic.
The more in-depth your blog post, the more value you’re going to give your readers, and the better your chance of lowering your bounce rate will be. We have seen this work for ourselves and our clients, and many of TCF’s most popular blog posts are around 1,500 words or longer.
6. Be sure to watch your analytics.
Creating SEO content isn’t just about posting and walking away – you have to be persistent.
Google Analytics is a great tool for monitoring your content. The folks at SEMrush have found that the time spent on a site, the bounce rate, and the pages per session are all just as important (if not more so) than keyword density.
As you might expect, that doesn’t come as a surprise. Visitors who bounce off of your site aren’t staying long, likely because there isn’t enough information on your page to keep them interested. Bounce rates are indicative of low keyword optimization for your page.
There are many factors outside of content that can negatively impact your bounce rate.
Visitor abandonment is a result of aggressive pop-ups, slow loading times, obnoxious advertising, and other ugly design elements. Content that’s SEO-optimized isn’t just about the words on your screen – it’s also about how visitors perceive those words. Poor design obscures the information, so no one is going to read it.
Your website content should be optimized for search engines.
Plugins are available (in the form of free online PR tools) if you use WordPress as your blogging platform. In addition to Yoast and Shareaholic, The Content Factory uses several other tools. Clicking the “install now” link is the easiest way to get free and easy web PR.
7. Be sure to edit your work.
Having the ability to self-edit is the main difference between SEO articles written by professionals and ordinary articles written by regular people.
Most of the information is revealed by the red and green squiggles in programs like OpenOffice, Google Docs, and Microsoft Word. Maintaining a pleasing aesthetic is also essential. Do not write long, rambling sentences and paragraphs.
Getting another person to review your work before you publish is always a good idea. A second set of eyes can spot a lot of mistakes that are easy to miss, even if they aren’t SEO writers (or editors).
8. Establish your own online PR company.
You’re only half way done with SEO after you’ve written and posted the fresh content.
All content writing should end with you acting as your own online PR agency and linking to your content everywhere. Post your links on blogs and comment on them. Put your posts on StumbleUpon and Reddit. The management of social media and web content are interconnected, and you should tweet your heart out as soon as you publish a new article or blog post.
9. It takes time to become an expert in SEO writing.
As with any skill, you will not be able to master SEO writing overnight.
However, here’s the deal – that’s completely okay. As your analytics start to show you specific insights, you’ll always want to edit your SEO content. Although you may not find gold on your first attempt, you can refine your content until it gets ranked.
Additionally, you earn a notch for each piece of content you write.
However, not every person will be successful with SEO writing.
Some people aren’t good writers, and if you don’t have writing experience, you might struggle. You should try your best to succeed. Try to put forward your best effort. Once you have tried it for a few months, if it didn’t work out, you can add more training, hire a writer, or have a content marketing company do it for you.
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