Websites are one of the primary ways charitable organizations communicate with potential donors. Sharing through sites is the easiest way to connect to customers and maintain an online presence. Nonprofit websites do not seek to sell products or services to their visitors. However, they must persuade them to support their cause. We suggest hiring WordPress website designing services in UK to create a nonprofit website relating to your objective and interacting with the community you are looking to serve. A nonprofit website should perform a few primary functions. They are as follows:
- Creating a constructive brand image.
- Display your work and success stories.
- Encourage donations and assistance.
- Reach out to the people who are helping you. Create a community and bring like-minded people together.
Examples of Nonprofit Website Design
Nonprofit websites should be well-organized and simple to use. They must also be visually appealing and have a positive vibe. We suggest getting help from professional logo design services in London to create an attractive logo for your website to catch your attention. We have made a list of some of the best nonprofit website design examples based on these criteria.
World Wildlife Fund
WWF works for the protection, conservation, and preservation of nature and wildlife. They have a very informative site. The objective is to educate visitors on the current state of wildlife worldwide. Hovering the mouse over headings such as learn, act, and support reveals drop-down menus with well-organized sections. Moreover, the about section is organized so that it is easily accessible. Also, in a few clicks, you will be directed towards the relevant information.
It will direct visitors to a page with various donation options and information. The visitors will also find call-to-action buttons on the top-right side of the website. This is an excellent way to convert potential participants. Therefore, they can take action to join your organization’s work.
Charity: water is working to bring clean water to people living in developing countries. They have an excellent placement and vibrant images to capture the attention. The navigation bar consists of Why water? Our Work and About Us sections enable the new visitors to learn more about them. The placement of call-to-action buttons is at the top-right corner of the site. This includes Donate option for easy access. The Donate Monthly button is overlaid on top of a feature video. By scrolling down, you will see three unique storytelling images which will lead you towards the articles on storytelling and a further update on their work. Thanks to its mobile-friendly and responsive design, the site looks equally good on a small screen. The Donate button remains in the top bar as a call to action, but the Fundraise option has been moved off to save space.
Feeding America operates throughout the US as a hunger-relief organization. The homepage consists of the Donate call-to-action button at the extreme top-right side of the site in red color. Each page has real-life images to convey the organization’s message, thus giving the organization’s vision. Further, the navigation bar makes it easy to find the food bank in your state. The key feature is that the navigation bar sticks to the top as you scroll down the site. Additionally, there is a Need Help button for people in need. Further, the site is mobile responsive.
Greenpeace is Australia-based, and they address environmental issues with protests and campaigns. The site also has a Donate call-to-action button at the extreme top right-hand side of the website in red, which catches the attention. Further, they have added another call-to-action at the bottom of the site. Take action in green color and Donate again in red. Greenpeace’s website has a fantastic design. To bring the website to life, they use images, whitespace, graphics, and social media posts. Further, the organization of the navigation section is proper to gather relevant information. As an action-oriented organization, Greenpeace makes it simple for the public to engage in their movements by providing take-action links to various environmental campaigns.
Rotary is a social organization that works to make long-term changes worldwide. There is a section with multiple images on the homepage that shows their different causes. The site’s navigation bar is also very well-arranged. When you hover your mouse over it, a detailed drop-down menu appears. There’s also a search bar and buttons to join and donate on the top right side of the website. The use of simple fonts contrasts nicely with the site’s background. Moreover, it makes the reading experience easy for the visitors.
Oxfam is a well-known international organization that empowers communities and fights poverty in various parts of the world. The website is one of the best examples of a standard nonprofit website.
Their website is systematic and informative and includes several case studies. The use of images with human faces and green color coordination allows them to connect with visitors rapidly. The website is fully mobile responsive. Even their full of content pages work effortlessly on mobile. The Donate Now call-to-action button is on the top-right-hand side in green color. Moreover, the site makes it simple to donate with various donation options.
Canadian Blood Services
Canadian Blood Services is the donation service that connects the donors and patients across Canada. They are reliable for accessing safe, high-quality blood, plasma, stem cells, organs, and tissues. The Book, Your Donation call to action button appears at the bottom of the screen in red. This shows as soon you start scrolling and stays on screen at the bottom. Further, a feature video on the top of the site delivers the organization’s vision.
One Drop provides safe water to people around the world. This charity website has a beautiful color scheme and a modern design. The use of bold colors, the right image combination, gorgeous typography, and the use of real-life photos set this site apart from other nonprofit organization websites. The website’s homepage includes a full-page inspirational video that will undoubtedly make visitors like One Drop and what they do. The rest of the homepage is straightforward but visually appealing. It introduces visitors to the organization’s projects and events. The website of One Drop looks equally good on a small screen. It includes interactive elements as well as smooth transition effects.
Habitat For Humanity’
Habitat for Humanity provides houses for needy people. Their website is straightforward, and it presents information, news, and stories using monochromatic grids and images. The presentation is beautiful. A search box, several social media profiles, and a Donate button are located in the top bar in red color. The organization is very active on social media and uses its website to encourage people to visit their social pages. The site performs well on mobile devices. Instead of the infinite scrolling seen in some areas, it has a Load more button at the bottom of the news and stories section, just like the desktop site. Though infinite scrolling is beneficial for social media or eCommerce websites, users on mobile platforms may find it annoying.
Red Cross Australia
Red Cross AU is an Australian charity organization. The Red Cross website has an easy-to-use navigation bar. The bar is divided into three sections: Get Help, Get Involved, and Support Us. It also includes Donate call-to-action button on the top right-hand side in red color. There’s also a Contact and Search button above the Donate button. Every page of the website is clean and modern. The design and color scheme is consistent throughout the site, which complements the Red Cross brand image. The banner image represents a direct example of how the Red Cross assists people. The site is responsive to mobile devices. It keeps the same look and feels across all screen sizes. As one scrolls, the sticky navigation bar remains in place.
Children International helps children and youth fight and end poverty and build a healthy environment. The site’s overall design complements the nonprofit organization’s brand image. Aside from the search box in the navigation bar, visitors can use another search function to find children to sponsor. This is an outstanding feature. The navigation bar is adequately organized for visitors to find the information they are looking for. Further, the layout is easy-to-read, and there are different donation plans which makes it easy to perform further action.
Nonprofit websites serve a variety of commercial purposes. However, they must stick to web design best practices to provide the necessary information to their target groups and supporters. This includes a prominent call-to-action button—further, systematic content for an easy reading experience.
Another critical factor in maintaining a positive brand image is that professional websites help nonprofits reach more people and inspire visitors to support their causes. Regardless of size or type, all nonprofit organizations deserve a robust online presence. They are, after all, working for a more significant reason. However, if you run a nonprofit organization, feel free to use these examples to inspire your new website.