Marketing is evolving at a fast pace. Therefore, it has become crucial for startups to adopt the latest trends and strategies in digital marketing to grow their business. But, not all the tools that startups have in their arsenal can bear fruitful results.
There are various digital marketing strategies for startups to make their brand stand out. Some might hit the bullseye while others fail to hit the mark.
Henceforth, you need to use the best digital marketing strategies that you must utilize to boost your growth. In this blog post, we will be discussing the best tactics that will give you fabulous results.
1. Affiliate marketing
Affiliate marketing and Influencer marketing are pretty much similar to each other. Both tactics use the power of influencers to drive sales for businesses. So, you must consider combining affiliate marketing with influencer campaigns for the best results. You can hire affiliates for your brand with the help of affiliate recruitment software. They will help you generate sales for your business by sharing their affiliate links with others.
2. Email marketing
Email marketing is an affordable technique to boost your startup growth. According to a recent survey, email marketing can generate a maximum return on investment close to 40x. So, if you’re not using email marketing, you’re losing a big chunk of your sales.
3. Social media marketing
Social media marketing is one of the most effective strategies for startups to spread the word about their business and increase their brand awareness. SMM is a lot more than just growing your followers or likes. It’s about building a robust community that has interests that match your business.
4. Influencer marketing
In today’s world, marketers are looking for innovative ways to showcase their products. Influencer marketing is the most inexpensive technique to amplify your business growth. Influencers have connections with people, and collaborating with them can increase your brand awareness and boost your sales. Here are some benefits of leveraging influencer marketing:
- Affordable than other techniques
- Easy to implement
- Increases your brand exposure
5. Content marketing
A recent study shows that approximately 90% of organizations leverage content marketing to engage their users. Content marketing is a cost-effective strategy that drives 3 times more leads than paid search. You can boost your brand visibility, develop strong connections with your customers, and build trust and confidence through content marketing.
6. Youtube marketing
With more than 265 users, youtube is the second most popular search engine platform. That’s why startups and established brands are leveraging this channel to connect with their target audience. If you’re not using Youtube marketing, it’s high time to start using it to witness remarkable results. Prominent brands like Pepsi, Flipkart, Asian Paints, and Hyundai have experienced growth through Youtube Marketing.
7. Viral marketing
What could be a better way to promote your startup other than creating a strong buzz about your brand? Viral marketing can help you gain overnight success. You need to develop engaging and unique content along with a robust marketing plan to create a buzz about your brand.
8. Referral marketing
It is the best strategy to have a broad customer base. Your loyal brand advocates promote your product through referral codes. According to statistics, more than 92% of people trust personal recommendations more than any other form of promotion.
Businesses share referral codes with their customers who share them in their circles. The referring customer gets a discount offer, voucher, or a freebie when anyone buys your products or services with their referral code.
9. Search engine optimization
With a myriad of websites out there, how can you make sure your website ranks on the top of search results? Well, this is possible with search engine optimization. SEO makes your website rank on the top of search results, thus making sure that the customers click on your website when they search for relevant keywords.
With SEO, you can attract organic traffic to your startup without additional charges. So, make sure that you follow the best SEO techniques to make your startup rank among the top search results.
10. Engaging and smart content
Developing engaging content and updating it on a consistent basis is vital for a strong presence. You must strive to create unique content that will attract visitors. You can deliver your message using various techniques such as infographics, images, videos, carousels, etc.
There is no shortage of strategies to grow your startup. But, you must know your target audience and their buying behavior for best results. You can also hire a Digital marketing agency to get a positive outcome. Whizamet is one of the best digital marketing agencies for your startup marketing. Make sure to reach out to them to experience digital growth.
